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PPC Toolset


We understand the business cost and the intricacies of managing a PPC account and offer our Professional Pay Per Click Management Services to help you manage these accounts.

Our service is based upon the high-end PPC Management services customized to our specifications and supported by our professionally trained SEM Analysts.

Save Time, Labor and Get Better PPC Performance


Our Professional PPC Management Services include:

  • Continual monitoring of your PPC search term bids
  • Support for Google AdWords and MSN adCenter Pay Per Click Programs
  • Minimum and maximum keyword cost PPC bid management

Our Professional PPC Management Process


Leveraging our SEO Process, we've developed a similar methodology to optimize the value that you get from your PPC accounts. Our methodology is a 4-Step process of:

  1. Discovery: Define your business goals such as Cost Per Click or Cost Per Sale and establish these rules for each PPC account and campaign. Review and analyze your current keywords and perform extensive market and competitive research for other keyword opportunities. Review and analyze Titles, Descriptions, and Landing Pages for each keyword.
  2. Design: Establish a test plan to optimize Keywords, Titles, and Descriptions. Create a bid strategy and tactical business rules based upon defined business goals.
  3. Development: Write all new Titles and Descriptions for each keyword. Leverage agency relationship with search engines to expedite keyword submission and editorial review.
  4. Deployment: Launch Automatic Monitoring Service employing established business rules. Measure results, apply insights, and continue to optimize Keywords, Titles, and Descriptions. Continual communication of your Pay Per Click accounts performance.

Account Performance Review


Bruce Clay, Inc.’s methodology is to increase campaign efficiency by expanding the current number of conversion while lowering the cost per action through active day-to-day campaign management. We actively work with our clients to manage their pay-per-click campaigns to ensure they meet their online marketing goals.

Our Professional PPC Management service also includes periodic account review conference calls to ensure our service is working for you.

We will monitor and analyze account performance and review the results with you and answer any questions you may have regarding the performance findings & insights, management process, deliverables, etc. during scheduled conference calls. In addition, we will communicate additional market share acquisition opportunities, next steps and cost savings reinvestments.

Bruce Clay, Inc. is a Pay Per Click (PPC) company that understands how vital a role pay-per-click campaign(s) can play in search engine marketing. Our PPC experts provide wide-ranging PPC Online Advertising services as part of ongoing Internet advertising. We take great pride executing a “Best Practices” approach for all campaigns. From the beginning our goal is to seek out creative and effective strategies resulting in a more powerful online presence.