How Do I Outperform Competitors with Better Technical SEO?

In today’s cutthroat search results, you have to put in more effort than ever before. Good content matters, but not without the technical side of SEO. 

Speed, mobile friendliness, schema markup, clean URLs and constant monitoring give you the edge to drive a site past the competition in the SERPs.

• My Take
• A Deeper Look
• What To Do Next
• Contact Us
• Quick Solutions
• About Us

My Take

A lot of companies roll out flashy campaigns. Then they forget the back‑end and watch traffic fall. 

Slow page loads push users away. No schema means Google can’t show rich results. And ignoring  mobile-forward experiences hurts rankings and engagement.  

From an SEO veteran’s view, these problems are not tiny bugs, they’re rank killers.

Instead of a one‑time fix, the smartest teams treat technical SEO like a habit. They keep checking and tweaking. 

That way every crawlable part of the site fits what Google expects today and tomorrow. It keeps you a step ahead of the competition that sits back and hopes for the best.

A Deeper Look

The Audit

Every website overhaul starts with a full audit. When this is done by technical SEO experts with the right experience and knowledge, it shines a light on hidden roadblocks to ranking. 

Technical audits should prioritize SEO tasks by impact, and offer a roadmap to recovery that’s marked with quick wins and long-term gains. 

Site Speed

Load time directly impacts both people and the site’s ability to rank. There are plenty of studies that show how a small lag can cost brands direct revenue. 

Here, we’re looking at improving speed through metrics like Core Web Vitals and more. Simple tricks help like compressing images, enabling browser caching, minifying JS and CSS. 

Faster pages mean lower bounce, more engagement and a better rank signal.

Mobile Optimization

Google now indexes the mobile version of a site first. Responsive layouts, fluid grids, adaptable images all matter to the mobile experience. 

Test your mobile experiences on real phones, make sure buttons are easy to tap, keep fonts readable on tiny screens. 

A mobile‑ready site grabs the ever‑growing crowd that browses on phones and tablets, pushing organic traffic up.

Structured Data

Schema markup turns plain results into eye‑catching snippets. Adding schema for products, articles, FAQs or events lets Google show ratings, prices, dates and more. 

Those rich results lift click‑through rates, Make sure to use Google’s Rich Results Test to keep markup clean.

URL Structure

Good URLs help both humans and bots. Just some of the considerations around URLs include: 

• Using short, clear URLs with the main keyword is more clickable and hints at relevance to Google. 
• Canonical tags and 301 redirects keep link equity when pages move, and address duplicate content issues. 
• A logical hierarchy reinforces authority and makes navigation easy.

Performance Tracking

Technical SEO isn’t a set‑it-and‑forget job. Custom SEO dashboards that gather all the key metrics from things like Core Web Vitals to business outcomes. 

When you are able to track properly and correlate changes to things like Google updates, market shifts, etc., you can stay ahead instead of scrambling. 

A monthly review keeps the site sturdy as things change.

Agency Partnerships

In‑house teams can handle most SEO strategies, but a seasoned SEO agency adds muscle. 

They bring niche tools, faster roll‑outs, outside eyes that catch blind spots and keep best practices alive. 

Still, hiring an agency isn’t a magic bullet; you need clear goals and communication.

What To Do Next

• Run a full technical SEO audit – look for crawl, index issues.
• Use Google Search Console to map problems.
• Squash site speed: compress big images, enable caching.
• Minify JavaScript and CSS files.
• Test on phones and tablets; fix any mobile hiccups.
• Add schema markup for the key content types you have.
• Build and submit an XML sitemap, create a robots.txt file.
• Put canonical tags on duplicate pages.
• Set up 301 redirects for old URLs, keep link equity.
• Clean up URLs – keep them short and keyword‑rich.
• Check Core Web Vitals, fix any low scores.
• Refresh meta tags with proper keywords.
• Tweak forms and interactive bits for usability.
• Watch bounce rate and session length, adjust where needed.
• Do audits regularly to catch new issues early.
• Ensure the whole site runs HTTPS.
• Repair broken links, keep link equity flowing.
• Keep content fresh and useful.
• Add hreflang tags if you serve multiple languages or regions.
• Set alerts for traffic spikes in your analytics.
• Scope out competitors, note gaps you can fill.
• Consider a professional SEO firm for ongoing help.

Contact Us

Learn how we can help your website rise above the competition with advanced technical SEO strategies.

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Quick Solutions

• How do I identify and fix the technical SEO issues that are holding my site back?
• How do I improve my website’s loading speed effectively?
• How do I align my teams to prioritize technical SEO and enhance collaboration?

About Us

Bruce Clay, Inc. is a globally recognized leader in search engine optimization, established in 1996. We provide expert SEO services, including technical audits, advanced optimization methods and strategic consulting. Our innovative solutions and ethical practices have set industry benchmarks, helping businesses achieve sustainable online growth. Learn more about our mission and accomplishments on our About Us page.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.