How Do I Align Teams To Prioritize Technical SEO?

Technical search engine optimization can no longer live in a solitary department. 

The modern digital enterprise needs a seamless partnership among marketing, IT, dev, content and beyond to ensure a website’s development, design, architecture, performance and relevance live up to the search engine’s algorithms and user expectations.

Yet these same teams operate in isolation across many organizations. And when they do, the teams pursue fragmented, misguided attempts to optimize. 

Chances are, if your organization has a poor-performing website, teams aren’t well aligned.

So what’s the fix?

• A Shared Understanding
• Defined Roles
• Clear Communication
• Consistent Reporting
• Outside Expertise
• The Action Plan
• Contact Us
• Quick Solutions
• About Us

A Shared Understanding

Aligning teams for technical SEO success begins with a shared understanding of goals and expectations. 

This can involve a lot of relationship building and education on the importance of technical SEO and its impact on overall business outcomes. 

As part of this, regular workshops or training sessions can help demonstrate SEO’s relevance to each team’s goals. This foundational knowledge encourages buy-in.

Defined Roles

Define clear roles and responsibilities for each team member and assign specific tasks related to technical SEO to the key departments, such as IT/dev.

Regularly revisiting roles and responsibilities during team meetings helps adapt to new challenges and keep momentum. 

Clear Communication

Building a centralized communication hub is key to collaborate with teams across business silos.  

Tools that enable project management offer a place to get real-time updates, share insights and track progress can reduce friction. 

Also creating a shared repository of resources and documentation helps with consistent execution. For example, SEO guidelines, checklists and best practices help other teams uphold quality as they do their day-to-day work. 

Consistent Reporting

Establish a consistent reporting schedule so teams stay accountable and motivated.

Create custom SEO dashboards with metrics that matter to the various teams involved in the SEO initiative. 

Sharing wins continue to build momentum and help engrain SEO as a key business initiative. 

Outside Expertise

Involving an external SEO partner like an agency can speed up success. 

When you work with an SEO agency that is experienced in technical SEO, you gain access to their seasoned professionals with specific expertise in technical matters.

They can audit your current practices, recommend advanced tactics that you didn’t know to ask for and mentor internal teams. 

The Action Plan

Here’s a 24-step action plan to help align teams to collaborate on technical SEO:

1. Conduct an initial assessment to identify gaps in team alignment.
2. Develop a comprehensive training program on technical SEO basics.
3. Establish clear objectives and KPIs for technical SEO initiatives.
4. Designate specific responsibilities across marketing, IT, and content teams.
5. Implement a centralized project management tool for tracking tasks.
6. Create a shared knowledge base with SEO guidelines and resources.
7. Schedule regular cross-team meetings to discuss progress and challenges.
8. Use analytics tools to monitor the impact of collaborative efforts.
9. Foster open communication channels for real-time updates.
10. Develop standardized workflows that integrate technical SEO tasks across teams.
11. Assign an SEO coordinator to oversee collaboration efforts.
12. Encourage feedback from all teams to identify improvement areas.
13. Conduct regular reviews of SEO goals and adjust strategies as needed.
14. Recognize and reward team achievements in meeting SEO milestones.
15. Partner with an experienced SEO agency for additional expertise.
16. Establish a system for documenting lessons learned from SEO projects.
17. Use case studies to demonstrate the impact of alignment on SEO results.
18. Allocate resources for ongoing team training and tool upgrades.
19. Implement a feedback loop to address team concerns and refine processes.
20. Monitor external SEO trends to anticipate changes in best practices.
21. Ensure senior leadership supports and emphasizes the importance of alignment.
22. Conduct regular audits of collaborative workflows to ensure efficiency.
23. Stay adaptable to integrate new tools or methods that enhance collaboration.
24. Celebrate milestones to maintain team motivation and commitment.

Contact Us

Learn how we can help align your teams and prioritize technical SEO effectively.

Get a Custom Consultation Now!

Quick Solutions

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About Us

Bruce Clay, Inc. has been a pioneer in search engine optimization since 1996. We specialize in providing expert SEO strategies, training and consultation to businesses around the globe. Our commitment to innovation and results has made us industry leaders in SEO services and digital marketing. Learn more about our expertise and mission on our About Us page.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.