How Do I Effectively Use AI to Enhance My Search Results?

• Overview
• What I Think
• Deep Dive: How AI Search and Information Discovery Works
• 8 Steps to Enhance Search and Information Discovery with AI
• Quick Solutions
• About Us

Overview

When you know how to better use AI to enhance your search journey, you can feel confident in finding accurate and relevant information — and more efficiently. 

What I Think

AI-driven search is changing how people discover information, but understanding how to use it effectively is the key to unlocking its potential. 

Integrating AI into daily search routines can enhance efficiency. That said, being able to discern  accuracy is important. AI can be wrong.

Whether you’re using AI-driven search features in Google like AI Overviews, or LLMs like ChatGPT, always check the answers for accuracy to ensure you’re getting the best information. 

That means, asking the LLMs to verify the information, or simply clicking through to the featured sources they use for more information. 

Deep Dive: How AI Search and Information Discovery Works

While LLMs (like ChatGPT) and AI-driven search in Google operate in their own unique ways, in general, AI-driven search works by analyzing large datasets to produce an answer. 

AI chat tools are particularly good at conversational search, producing answers to match any type of question or query (not just a few words or even a short sentence). 

In search engines, AI-powered features (like Google’s AI Overviews and AI Mode) use a pared-down version of the full algorithm, which prioritizes the meaning/context behind queries to identify the best sources quickly.  

As the AI-powered features pull information from various sources, it summarizes the answer into a cohesive output. 

One advantage of AI is its ability to provide personalized results. It can learn from past interactions, and predict and prioritize information that aligns with user preferences. 

Despite its advantages, using AI effectively requires understanding its limitations, such inaccuracies. Manual verification ensures better outcomes.

Still, AI-driven information discovery will continue to evolve and get better. So staying informed about new developments can help you to continue to use these tools effectively.

8 Steps to Enhance Search and Information Discovery with AI

Here are eight steps to enhancing the search experience with AI tools:

1. Identify the AI tools suited to your specific search needs, such as LLMs like ChatGPT or search engine features like Google’s AI Overviews or AI Mode.
2. Research the features and functionalities of different platforms like the various LLMs available on the market, or the search engine of your choice.
3. Set up accounts or subscriptions for desired LLMs as needed to access more robust features.
4. Familiarize yourself with the user interface, and input initial queries to understand tool operations.
5. Learn how to check for accuracy, knowing that reliability is mixed. You can prompt the tool to fact-check, but it is always recommended to verify the information through the available sources.
6. Adjust the settings of the LLM or search engine to improve personalized recommendations.
7. Understand the updates these tools go through so you know how to get the most from them at any given time. 
8. Reassess the tool based on new needs.

Discover how we can help you leverage AI for better SEO results:

Contact Us to Explore the Future of Search!

Quick Solutions

• How can I better understand generational differences in search habits?
• How can businesses optimize their visibility across generational search preferences?

About Us

Bruce Clay Inc. specializes in helping organizations navigate the evolving search experience, so that they can remain visible when their customers are looking for what they have to offer. We deliver custom SEO programs that harness the latest AI technologies. Learn more About Us. 

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.