How Do I Uncover SEO Opportunities My Team Might Have Missed?

• Overview
• What I Think
• Deep Dive: Finding Missed SEO Opportunities
• 10-Step Action Plan for Finding Missed SEO Opportunities
• Quick Solutions
• About Us

Overview

Uncovering SEO opportunities that might have been overlooked requires a deeper analysis — sometimes by outside SEO expertise. 

When you invest in untapped potential and refining your existing SEO strategies, you can achieve significant improvements in search visibility.

What I Think

Identifying missed opportunities in SEO requires a good understanding of your current strategies paired with a keen eye for detail.  

It happens quite often that teams become too focused on their existing tactics and overlook both new areas for growth and underlying problems hindering visibility. 

In my experience, stepping back and reassessing the broader strategy and the technical workings of the website can reveal key areas that need attention.

That said, it’s important to engage in regular strategy reviews that include comprehensive audits and competitor analyses. This helps ensure that no stone is left unturned. 

A fresh perspective from an SEO consultant or vendor can provide invaluable insights.

Plus, new tools and technologies are always emerging, so staying on top of changes can dramatically enhance SEO outcomes — and outside SEO expertise can help with this. 

Deep Dive: Finding Missed SEO Opportunities

Here are some ideas for finding those missed SEO opportunities your team may have missed.

A Technical SEO Audit

An essential step in uncovering missed SEO opportunities is a detailed technical SEO website audit. 

This audit should evaluate all aspects of the site, including the back end, content quality, backlinks, user experience and more. 

Identifying the weak points in these areas provides an immediate roadmap for targeted improvements. 

Keyword Research

Keyword research is another area where missed opportunities often occur. 

So, revisiting and expanding keyword targets — especially as the search results change, for instance, with AI Overviews and AI Mode — can reveal valuable search terms that weren’t previously considered. 

Competitor Analysis

When was the last time you benchmarked your website against your current competitors? 

Competitor analysis provides insights into what others are currently doing successfully. 

And since the competitive landscape changes all the time in the search results, this analysis can help bridge gaps and improve your online presence.

Content Optimization

Content optimization plays a significant role in maximizing your SEO performance. 

As search results evolve, and depending on the different SERP features you’re targeting, optimization efforts change.

So updating and enhancing your existing content can help keep it relevant and competitive.

Analytics

Properly setting up and tracking analytics is one of the best ways to uncover missed opportunities within your SEO program.

Getting the proper training on what to track, and then regularly reviewing KPIs and other website metrics such as traffic sources, engagement rates and conversion paths ensures that your SEO strategy evolves effectively. 

10-Step Action Plan for Finding Missed SEO Opportunities 

The following 10 action items can uncover missed SEO opportunities: 

1. Conduct a comprehensive website audit, so you can evaluate things like the technical SEO aspects of the website.
2. Perform in-depth keyword research to find untapped opportunities, and expand focus to include long-tail keywords for more opportunities.
3. Analyze competitor strategies for content and link insights, then develop a content calendar targeting the identified gaps.
4. Optimize existing content to improve relevance and quality, and create new content based on current trends and user interests. Test different content formats to increase engagement.
5. Build relationships with authoritative websites for backlink opportunities, being sure to monitor backlink quality.
6. Use analytics tools to track keyword and content performance, and adjust strategies based on insights.
7. Don’t forget to train your team on emerging SEO tools and trends so you can capitalize on more opportunities.
8. Improve internal linking structure for better navigation and SEO.
9. Allocate resources for ongoing SEO improvements, including collaborating with experts for advanced insights and strategy development.
10. Conduct quarterly reviews of SEO efforts and outcomes, and document successes and challenges to refine your approach.

Unlock missed SEO opportunities to elevate your online presence:

Contact Us to Maximize Your SEO Potential!

Quick Solutions

• How Do I Create an SEO Strategy That Adapts to My Business’s Unique Goals and Market Changes?
• How Do I Gain Access to Expert-Level SEO Support When I Need It Most?
• How Do I Integrate External SEO Expertise with My In-House Team Effectively?
• How Do SEO Consultants Measure Success and ROI?

About Us

Bruce Clay Inc. has been a pioneer in the field of SEO since 1996. Through tailored SEO programs and expert guidance, we empower businesses to achieve their SEO goals. Learn more about our services on our About Us page.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.