Search Results: custom 404 page

How to Configure a Custom 404 Error Page in Microsoft IIS Server

The 404 error page is a generic, browser-issued web page that tells a visitor when a page they are looking for can’t be found. A custom 404 error page, on the other hand, is a specially designed page that delivers the same message but in a more helpful, user-friendly way that honors the brand. It can tell the visitor what’s going on and what to do next. It can even be crafted to save a sale.

This post walks through the steps of setting up a custom error 404 page if you’re a small business administering your own IIS server either directly or through a hosting provider.

How to Configure a Custom 404 Error Page — Apache Server Edition

Getting a custom 404 error page up and running on the Apache Server is a five-part process. In this post we cover parts 3, 4 and 5 of this process; determining what type of server you’re using and amending your .htaccess file to tell your Apache server to deliver a custom 404 error page, and testing. If you’re using an Apache server — read on!

Read How to Configure a Custom 404 Error Page (Apache Server Edition).

Graphic with text "Best practices for 404 error pages to boost SEO and user experience" alongside a pink 3D illustration of a laptop with cross eyes and a flat mouth on a bright blue background.

How to Manage 404 Pages Effectively for SEO and User Experience

Encountering a “404 Not Found” error can be more than just a minor inconvenience; it is a missed opportunity in both user experience and search engine optimization. In this article, I’ll dive into practices for effectively managing 404 errors, so you can transform what could be a setback into a proactive tool for engagement […]

SEO professional implementing on-page SEO factors on webpage.

15 of the Most Important On-Page SEO Tactics

Here’s a short list of what we believe to be some of the most important on-page SEO tactics you should focus on.

SEO professional removes webpages from website.

How to Remove a Webpage

Sometimes it is necessary to remove a webpage from your site. But taking pages down could impact SEO or user experience. Learn how to remove webpages without causing SEO or user experience issues on your site.

Woman relaxing and enjoying reading a high-quality webpage.

What Makes a Webpage Quality?

When it comes to competing in the search results, it’s quality over quantity. Low-quality webpages reflect poorly on your brand and ultimately just won’t rank. So what actually determines webpage quality? Here are some helpful tips to improve your webpage quality and keep your site competitive.

404 error page: The battle between SEO and useability

A 404 error page refers to the page displayed to a user when the page requested is no longer available on the website. 404 error pages provide a way of displaying a user-friendly message to a potential customer when a requested resource (page, image, video, etc) is temporarily unavailable on a website. A 404 error […]

Super Sleuthing Page Age

Most professionals in the SEO industry are well versed in how to assess a site’s age. That’s been well documented. You can use any one of the fine SEO plug-ins out there. A fave of mine is SEO Book’s SEO for Firefox. But you could use Webconfs.com’s bulk domain age checker or go old skool with a good WhoIs service.

But enough splashing around in the shallow end of the SEO pool. Let’s say you need the find out the age of a particular page on a site. There are several reasons you might need to find this out.

What Is a 301 Redirect? How To Do a 301 Redirect on 3 Common Servers + WordPress

A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index.

Think of it as a change of address card for the web. As long as everything is done correctly, a 301 redirect will ensure that you keep the rankings earned by the old page and it will prevent duplicate content that should arise if the engines were to index both versions of your site.

Read on to learn how to implement a 301 redirect.

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URL Redirects Best Practices During a Site Migration

URL changes will undoubtedly occur during a site migration. So, URL redirects seamlessly direct search engines and visitors from the old URLs to the new ones. URL redirects also help maintain the SEO value of a page when the URL changes, and ensure you minimize 404 error pages. With the URL redirects best practices […]