Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations

Are you confident in your SEO agency? Former lead SEO at Microsoft/MSN and a leader in the development of Bing Webmaster Tools brings his knowledge of SEO to the world-class offerings of Bruce Clay, Inc.

Simi Valley, Calif., Nov. 17, 2015 /PRNewswire/ — SEO is technical. You pay an SEO agency for its technical insight, experience, and ability to drive traffic to your site that grows your business. What if an agency had all of the above, plus skills and experience that no other agency could claim?

To provide businesses with exclusive advantage in search engine optimization methodology and digital marketing strategy, Bruce Clay, Inc. announced that former senior product manager of Webmaster Tools at Bing, SEO expert and search engine spokesperson to the SEO industry, Duane Forrester joins the BCI team in a newly created position as Vice President, Organic Search Operations. The well-connected Forrester was awarded Search Personality of the Year at the 2014 U.S. Search Awards.


“I have known Duane for a very long time and he’s an outspoken advocate for the digital marketing industry and well-respected leader,” said Bruce Clay, president of Bruce Clay, Inc. “He has great experience with how things work, and that will help us to enhance our existing capabilities for all aspects of digital marketing, including SEO, social media and web design. This is the man who created Bing Webmaster Tools — that will give us a wealth of insight.”

Forrester will have oversight of the organic search direction at Bruce Clay, Inc., as well as the company’s social media and design departments. He will also serve as a spokesman for Bruce Clay, Inc. by attending and speaking at industry conferences.

“Over the past decade I’ve been approached by countless agencies,” said Forrester. “However Bruce Clay, Inc., is different because of three main pillars that we stand on: services, proprietary tools, and talent. Most agencies don’t have as deep a tool set. They use rich tools, but not proprietary tools. If they need something fine-tuned for a client they can’t walk down the hall and ask the programmer to add a parameter, which is something we can do. When it comes to talent, I see agencies struggle. BCI is very stable and has an expert knowledge base. I know the team that’s here and they’re smart SEOs.”

During his eight-year career at Microsoft, Forrester served as senior product manager at Bing — a role that led to the creation of Bing Webmaster Tools — and spent nearly five years as the primary touch point between Bing and the webmaster community. During this time he became known as the approachable face of Bing, bridging the gap between the search engine’s inner workings and the information-hungry SEO community.

“If you’ve ever heard Duane speak at a conference, you know that he is able to answer any question about how a search engine handles particular SEO concerns, from 404 pages to HTTPS,” said Mindy Weinstein, author and director of training at Bruce Clay, Inc. “He always has an answer and a thorough explanation. We are so excited to be able to take that experience and add it to our analysts’ ongoing training. It’s something we’ll also incorporate into our SEOToolSet Training.”

While at Microsoft, Forrester authored a monthly column at the leading search marketing publication Search Engine Land. He is also the author of “Turn Clicks into Customers,” and “How to Make Money with Your Blog.”

Forrester joins a dedicated team at Bruce Clay, Inc., including author, speaker, and paid search expert David Szetela, who joined the company in September as vice president of paid search marketing operations.

“A growing number of our clients come to us for both SEO and PPC services and Duane’s deep understanding of both disciplines will help accelerate that growth,” said Szetela.

Imagine what this team can do for your company.

About Bruce Clay, Inc.

Bruce Clay, Inc. provides search engine optimization (SEO) services, PPC advertising services, SEO training courses and the full-featured SEOToolSet suite of tools. Bruce Clay has led the industry by authoring the SEO Code of Ethics, now translated into 18 languages, to promote ethical search engine optimization practices. The company has also authored “Search Engine Optimization All-in-One For Dummies,” now available in its 3rd edition. Based in the Los Angeles area, Bruce Clay, Inc. also has international offices in Dubai, India, Japan and Switzerland. Established in 1996, Bruce Clay, Inc. has made the Inc. 5000 List every year since 2007. Visit for more information.


Virginia Nussey

Content and Media Manager


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