Announcing the Bruce Clay SEO Plugin for WordPress
We’ve been working on something really special, and I’m excited to announce that it’s ready.
It was created and tested for WordPress users with input from SEOs, content creators and marketers.
Now anyone doing SEO on a WordPress site has access to powerful, customized SEO guidance right within the WordPress interface. And it’s compatible with both Gutenberg and classic editor interfaces in WordPress versions 4.5 or higher.
It’s the Bruce Clay SEO WP™ plugin — and it’s officially launched!
A New SEO Plugin That Fills the Gaps
This plugin gives you important data missing from other SEO plugins.
It does this as you create or edit content on a website. How, you ask? Because it works like software as a service, rather than a static plugin.
You get real-time analysis powered by our SEOToolSet®. Then add site-level and page-specific data from Google Search Console and Google Analytics. The result is greater insight and a competitive advantage in search!
Here are 10 ways to raise your WordPress site to the next level with the Bruce Clay SEO plugin:
- Get on-page SEO recommendations customized per keyword.
- Optimize for more than one keyword.
- View keyword distribution.
- Know your actual and target readability scores.
- Understand how a page is performing.
- Assess your site’s mobile friendliness.
- Pinpoint duplicate or missing content.
- Discover your top-performing content.
- Find out which authors have the best-performing content.
- Use it alongside your Yoast SEO plugin, if desired.
Try it out! Get the plugin for a 7-day free trial.
Here’s an explainer video, and I’ll meet you below for more details on the plugin:
1. Get Customized On-Page SEO Recommendations
Each keyword you’re trying to target has different requirements to compete. So keyword data should be custom, too. Not cookie cutter.
Below each page in the WordPress editor, Bruce Clay SEO shows you real-time competitive data based on the top-ranked webpages for your keywords.
On-page recommendations are customized based on real-time search results analysis.
You can see the expected range in the Goal column. Then compare your current word counts and adjust as needed.
2. Optimize for More Than One Keyword
SEO teams often have many keywords for a piece of content. Our plugin ensures content creators or SEOs know pages are optimized for all keyword targets.
You can even see how many times to use the keyword in the meta title, meta description and body content.
The numbers shown in each oval shape tell how many times to use the keyword based on competitive analysis.
The left-hand side of the oval in gray shows how many times you’ve used the keyword on the page.
The oval turns green when the keyword goal is met.
3. View Keyword Distribution
Keyword distribution ensures that keywords (and their semantic variations) are used throughout the text on a webpage from top to bottom.
Doing this may impact the ranking of your web content by boosting your page’s relevance to queries.
So we built a feature that lets you see clearly where the keywords are throughout the webpage by highlighting them with color. This makes the optimization process more efficient.
4. Know Your Actual and Target Readability Scores
How readable is your content? It matters to users. Depending on the subject matter, the baseline for readability can change.
You can see on the recommended readability range based on the top-ranked webpages in the search results.
What you see is the current grade-level readability of your page compared to the goal grade level. The goal range comes from analyzing the top-ranked content in the search results for all assigned keywords on the page.
In other words, you can see what readability level Google thinks is appropriate for the subject matter.
5. Understand How a Page Is Performing
WordPress users must often update existing content, not just create new. Sites with a long history can have a lot of content to maintain.
We wanted the plugin to quickly give content editors a picture of how a page is doing after it’s published.
Pulling data from Google Search Console and Analytics, the Traffic tab within the page editor lets you see:
- Views: How much traffic is the page getting?
- Source: How many visitors come from organic search, paid search, social media or direct?
- Device: Do people come via desktop or mobile?
Also, writers often get assigned an update without knowing what search queries a page is already ranking for.
With Bruce Clay SEO, you can see what search queries are driving traffic to a particular page:
6. Assess Mobile Friendliness
We’re now living in a mobile-first world when it comes to the Google search engine.
The Bruce Clay SEO plugin tells you about any problems with mobile usability and performance.
7. Pinpoint Duplicate or Missing Content
Avoid having similar or duplicate pages filtered from the search results.
The plugin runs a check once every 24 hours on pages that were published, updated or synchronized that day.
Alerts notify you of any pages that have:
- No meta title
- No meta description
- Broken external links
- No H1
- Too many external links
- Too high a reading level
- Duplicate meta title
- Duplicate meta description
You can correct these page issues or simply check off the alert to ignore it.
8. Discover Your Top-Performing Content
Find out which pages on your website are performing best in the search results. Right when you log in, you can see data like this on the dashboard:
- Average ranking position
- Impressions in the search results
- Click-throughs from the results
Here’s a screenshot of the content ranking feature on the plugin dashboard:
9. Find Out Which Authors Have the Best-Performing Content
Have multiple authors for your site? Sometimes it’s useful to know which people are creating your top-performing content.
This feature shows the top posts per author, measured by total views, average views per page and average time on page over a period of time.
For publishers with many contributors, it’s useful to have a scoreboard of sorts that compares authors and pinpoints what content works best, so you can create more like it.
10. Use It Alongside Your Yoast SEO Plugin
Many people already use a top WordPress plugin like Yoast.
The Bruce Clay SEO WP plugin is built with compatibility in mind. You can use the Yoast SEO plugin right alongside ours.
When you install our plugin, it detects if you also have Yoast SEO active.
It will then use the meta title, description, meta robots and canonical directives you’ve set up in the Yoast plugin — and hide the overlapping features in Bruce Clay SEO.
So you can continue to use the many useful features of Yoast while getting the competitive analysis, integrated analytics, and other advanced features of Bruce Clay SEO as well!
Bonus: Access to the SEOToolSet®
Your plugin subscription includes access to our SEOToolSet. The SEOToolSet is the suite of SEO tools that powers the Bruce Clay SEO WP plugin.
Of course, you don’t ever have to leave your WordPress site to benefit from the SEOToolSet analysis.
But if you choose to log into your account, you can take advantage of other tools and reports available there for no extra charge.
Better Compete in the Search Results, Starting Now
We’ve worked hard to create a plugin that fills the gaps left by other SEO plugins on the market today.
This plugin is for every SEO, content creator, marketer and website owner who wants a simple way to get custom SEO guidance while they are creating content in WordPress, not after.
Our goal is simple: To help you better compete in the search results.
Ready to raise your SEO to a new level? Try out the plugin free for a week. Then it’s just $24.95/month per domain. That covers an unlimited number of users, and you can cancel anytime.
Start your 7-day free trial of Bruce Clay SEO today!