Beyond the SERPs

Even though we’re an SEO company, we know that the click from the SERPs is only the first step. Once a visitor reaches your carefully optimized landing page whether through paid or natural listings, it is important that he is enticed to stay, read on and convert. This article, 11 Ways to Improve Landing Pages, addresses some basic but often overlooked elements to improve conversion.

Many of the tips are equally important to building a search engine friendly page. Stripping out complicated code, organizing the page properly and making the message clear and focused are particularly applicable. I disagree, however, with point 5: Remove the navigation. Don’t trap your users on a single page with no way out. Your landing page should be the visitor’s entry point not his only option.

Hat tip to Danny for finding the article.

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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