Clear Channel and Yahoo Team Up
According to Marketing Vox, Clear Channel is going to start promoting their concerts on Yahoo.
They plan to use demographic information from Yahoo’s users to update people about local concert information. Concert information can be tailored to a specific person’s musical tastes as provided by Yahoo Music. Then, if that artist happens to be in town, Clear Channel will let that listener know.
Clear Channel feels that there needs to be a larger concert information presence online and they are the solution to that need.