comScore Day

What do you think? Do you think the engines enjoy comScore day? Or do you think they view it with the same fear and trepidation we used to associate with receiving our report cards? I’m thinking even an A student like Google wakes up a little nervous, silently hoping for the best, while preparing themselves for the worst. It’s only natural.

comScore released their latest numbers yesterday that showed both Google and Yahoo! growing by a half percent last month to 44.7 percent and 28.5 percent, respectively. MSN ranked third dropping .3 percent to 12.8 percent, while Ask.com came in fifth slipping .2 percent to 5.1 percent.

Google was the only engine to see a market share increase from this time last year. In fact, Google’s latest numbers mark its eleventh consecutive month of market share gain. Pretty impressive, I say.

Overall, Americans conducted 6.4 billion searches in June, a 29 percent increase over June 2005. That seems like quite an increase to me. People really need to start going outside more. There’s a whole world out there. And it’s summer. There are like, flowers and beaches and sprinklers and stuff to see out there!

I was also a bit surprised to learn that Ask.com has lost almost a full percentage point from June 2005. I don’t know what it’s going to take for these guys to start making their deserved climb out of that number five position. C’mon on now, they should at least be ahead of Time Warner. Ask is so underrated. Even Jeeves himself (may he rest in peace) would be proud of Ask’s unique engine, their exploration of new advertising methods, and innovative tools.
They just can’t get no respect.

Also, in the I-Have-A-Better-Toolbar-Than-You race, Google and Yahoo! are still fighting it out with 49.6 percent and 46.1 percent, respectively. Toolbar wars are great.

So, those are the scores. Don’t worry guys; if you weren’t happy with your scores this month, there’s always next. With a little hard work and some more discipline, we’re sure you can improve those scores in no time!

Lisa Barone is a writer, content marketer & VP of strategy at Overit Media. She's also a very active Twitterer, much to the dismay of the rest of the world.

See Lisa's author page for links to connect on social media.