Cyclical Internet Use

Every webmaster knows that some times of the year generate more traffic than others and now they have confirmation. ClickZ today cites a study done by the Online Publishers Association.

The study points to increases in searching at the beginning of summer–probably coinciding with vacation planning and of course, retail picks up near the end of the year for the holiday season.

Don’t cancel your Adwords campaigns just yet though. Lower searching numbers doesn’t mean that advertisers should pull their spending. Says Michael Zimbalist, president of the OPA, “Search is bought differently; it measures time, so you can’t correlate the spending patterns.”

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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