More on Pubcon

As promised, Matt Cutts elaborated on the Organic Site Reviews panel at Pubcon. In his blog post, Matt states that his purpose in the session was to make it clear “that in 1-2 minutes, it was easy to tell whether a site was (over)doing reciprocal links or trying to buy links.” Yikes.

The entry skewers the practice of reciprocal linking and buying links and touts the importance of site architecture and spiderability. Like most people, Matt likes object lessons and that’s pretty much what the entire session was. Very educational and exactly what we’ve been saying all along.

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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