The Upside of Search Engine Indexing Wars

Thank you MSN for pushing Google to index 8 billion pages in order to surpass your advertised 5 billion page index. It’s really nice to wake up and see that your client’s indexed page count has nearly doubled overnight. Let the indexing wars begin…

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.