This is only a test…

Google is testing 3 ads above the SERPs instead of merely two. AdWordsRep says in a forum thread that it’s just a test and not permanent. Danny’s got a bit more on the story.

Also a news/ads feed is being tested above messages in Gmail. Barry at SERoundtable points out the RSS feed and links to a couple other reports. The feed switched evenly between clearly labeled ads and news. My own Gmail inbox remains feed free.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.