Yahoo using title tags instead of directory titles.

One of the complaints about being in the Yahoo Directory is that very often one’s carefully crafted title was replaced by the directory title and description. Today Barry, rustybrick, noticed a change. The on-page title is being selected over the directory title. As the SEW forum thread notes, this is a good move on Yahoo’s part as the title tag is more likely to be up to date and accurate.

It remains to be seen if this is a permanent change or just an experiment.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.

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