The client, an established U.S. manufacturer of industrial weighing systems, was suffering from lost rankings and dwindling organic search traffic. And they didn’t know why.
Several previous SEO companies had not been able to produce results. When they came to Bruce Clay, they were down 30 percent in year-over-year organic traffic and desperate for answers.
HOW WE HELPED
- Diagnosed what was going on: Assessing why traffic had slipped, we pinpointed some problems with the site’s user experience, internal linking, and content quality.
- Audited internal links: A technical SEO step involved making sure link anchor text and targets were optimized correctly.
- Content improvements: We recommended several ways to raise content quality site wide and helped with on-page revisions.
- Managed site hacks: We discovered that their MODX content management system was vulnerable to hacking. Three times we stepped in to help them recover from hacks, which can affect rankings.