How do I co-author content with AI for multimodal assets?

Overview

AI doesn’t replace content teams, it makes their jobs simpler by speeding up production. The real value in AI is in co-authoring; that is, taking drafts generated by AI and giving them to writers to produce fast, reliable and on-brand content. A workflow where humans and AI work together can produce scalable content without losing quality or control.

What I Think

What’s the fastest path to producing scalable, high-quality content? Pair AI with human editors. Generating outlines or first drafts with AI can certainly decrease production time, but human oversight is still required to make sure your brand voice comes through, verify claims and align pieces with messaging.

I’ve found it especially effective to tag each content block — by topic, format, and audience — in a modular CMS. That lets you assemble personalized experiences across channels. Coordinating text, infographics and video scripts in parallel ensures consistent delivery while eliminating bottlenecks.

Smart workflows integrate AI’s speed with human creativity for cohesive campaigns with scale, performance and authenticity in mind.

Deep Dive

Start by selecting the right AI tool like PreWriter.ai and feed it your brand guidelines, voice samples and content strategy. Use it to generate outlines, long-form drafts, infographic wireframes, and video scripts. Then hand each output to an editor who can tighten the messaging, fact-check key details, and add the human touch.

Tag every content block in your CMS with key metadata: topic, format, audience, and language. Structure your content into modular assets that can be dynamically assembled for various user segments. Define a logic behind which content appears first, and always preview on a staging site before going live.

Monitor how each content type performs. Track things like click-throughs, bounce rates, video engagement rates and shares, then input that data in future AI drafts. Avoid fatigue and staleness by rotating your content regularly, and archive any content that performs poorly. 

Document your end-to-end workflow, from prompt writing to publishing. Train your team on how to collaborate with AI effectively — especially in writing prompts and tagging assets. Keep a log of AI model updates, editorial rules, and performance benchmarks. And host regular reviews to share wins and adjust your approach.

24-Step Action Plan

1. Choose the AI tool that fits your needs
2. Train the tool on your brand guidelines and examples
3. Create topic outlines to streamline planning processes
4. Draft written material such as blog posts and articles
5. Create supporting visual content such as infographics
6. Create video scripts that align with your messaging
7. Human editors must review and modify all content prior to publishing it online
8. Verify all claims with supporting documentation and add supporting sources where applicable
9. Your CMS allows you to categorize assets by topic, format and audience
10. Define the metadata which powers dynamic assembly
11. Break content into modular blocks for flexibility
12. Set up rules for how assets get assembled for users
13. Test the entire content flow in a staging environment
14. Publish assets across your website and channels
15. Track your content performance across all formats
16. Collect performance data and input it into AI prompts you may use in the future
17. Regularly refresh or rotate your assets to keep them current and useful
18. Archive low-performing blocks to streamline your content library
19. Document the entire content workflow step-by-step
20. Train your team on AI collaboration and best practices
21. Keep track of AI updates to observe their impact
22. Keep a record of any editorial and style adjustments made over time
23. Conduct quarterly review sessions in order to evaluate results
24. Keep optimizing prompts and process

Topics Covered: ai content co-authoring · multimodal asset workflows · modular cms strategy

About Bruce Clay Inc 

Bruce Clay Inc has been leading the charge in SEO strategy since 1996 – long before AI came along. We help brands integrate technologies like generative AI into their workflow without losing authenticity, quality and performance.

No matter if it’s SEO-friendly blog content, infographics, or video scripts you need produced, our team of SEO and content experts are on hand to create a scalable AI-human workflow. We specialize in aligning AI output with brand voice while simultaneously structuring modular content for dynamic delivery – ultimately turning creative strategy into tangible business results.

AI is a tool, not a solution. It will never replace your team — it empowers them. We’ll show you how.

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Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.