How Do I Train My Team to Create SEO-Friendly Content?

• Overview
• What I Think
• Deep Dive: Equipping Teams to Create SEO-Friendly Content
• 11-Step Action Plan for Learning How to Create SEO-Friendly Content
• Quick Solutions
• About Us

Overview

Training your team to create SEO-friendly content is a process that involves education, practice and the right tools. 

When you create a culture of learning and collaboration, you can empower your team to create  content that actually produces results in the SERPs. 

What I Think

A common struggle for teams is understanding the intersection of creativity and technical SEO. 

Content creators are focused on brand guidelines and storytelling, while SEO takes into consideration Google’s guidelines for quality and technical optimizations. 

With the proper training, these elements can be integrated for better user engagement and search performance.

In my experience, hands-on training tailored to your team’s skill levels is essential. In-house workshops, online training or in-person training with SEO experts can build a strong foundational knowledge. 

This training can demystify SEO and motivate content creators to apply these concepts confidently in their work.

I also believe that ongoing education is critical to adapting to the ever-changing SEO landscape. 

Regular updates on algorithm changes and emerging best practices ensure your content team stays ahead of the curve. 

When combined with feedback and performance reviews, this continuous learning cycle creates an environment where creators can consistently deliver high-quality, SEO-friendly content.

Deep Dive: Equipping Teams to Create SEO-Friendly Content

Training teams to create content that performs in the SERPs begins with the right training and tools, and internal support for collaboration. 

Training

Develop or outsource a SEO training program to educate team members. Begin by assessing your team’s current skill levels and identifying knowledge gaps. 

This evaluation helps tailor the training to address specific areas for improvement.  

SEO training can cover helpful topics like keyword research, user intent analysis and content structuring. 

Tools

Introducing SEO tools and resources is a key part of how successful content creators can be when creating content tailored for the SERPs. 

Equip your team with SEO optimization tools, content creation tools and analysis tools. 

Just some examples include our WordPress SEO plugin, our SEOToolSet® and our AI-powered writing assistant, Prewriter.ai.  

Together, SEO tools enhance team capabilities and streamline workflows. 

Goals

Bringing together content creators, SEO specialists and other stakeholders to participate in SEO planning helps all team members contribute their expertise towards creating quality, optimized content. 

Reviews

Regular performance reviews help maintain the effectiveness of the program. Analyze the outcomes of the published content during feedback sessions. 

This is your chance to discuss challenges and brainstorm solutions.

Case Studies

During your meetings, show real-world examples and case studies of quality content that’s performing in the search results. 

Similarly, analyzing underperforming content can offer lessons on what to avoid. These practical insights make the target more tangible. 

Continuing Education

Encourage team members to stay informed about SEO trends through webinars, industry blogs and events. 

Supporting their professional development helps ensure that the team remains well-equipped to tackle new challenges. 

This enhances individual skills and also strengthens the organization as a whole.

11-Step Action Plan for Learning How to Create SEO-Friendly Content

Following are some steps you can take to foster collaboration and learning in-house:

1. Evaluate the current skill levels of your team, and identify specific knowledge gaps in SEO and content creation.
2. Develop a tailored training program addressing these gaps — organize interactive workshops on SEO fundamentals or outsource to a company that provides SEO training (like ours here at Bruce Clay!).
3. Be sure that training covers content in-depth including how to create quality content for the SERPs and how to optimize it. 
4. Introduce and demonstrate SEO tools and software to the teams so they can do their jobs better. This can include everything from keyword and optimization tools to AI-powered content platforms and analytics. 
5. Foster collaboration between content creators and SEO specialists. To do this, schedule regular cross-functional meetings to align strategies and conduct performance reviews of published content.
6. In your meetings, use real-world examples to show quality content vs. poor-quality content, and analyze our own successful and underperforming content as case studies.
7. Offer feedback sessions to address challenges and solutions, and encourage team discussions to share insights and ideas.
8. Promote continuous learning through SEO webinars and blogs, and attendance at industry networking events.
9. Establish a mentorship program within the team, and while doing this, create a repository of training materials for ongoing reference.
10. Set measurable goals for content performance; monitor progress and adapt the training program as needed.
11. Celebrate team achievements to foster motivation.

Empower your team with the skills to create SEO-friendly content — contact us today.

Learn About Our SEO Training Options!

Quick Solutions

• How do I reduce inefficiency and improve collaboration between content and SEO teams?
• How do I ensure my content aligns with search intent and modern SERPs?
• How do I streamline content planning with SEO tools?

About Us

Bruce Clay Inc. is a leader in SEO and digital marketing education. With decades of experience, we provide SEO training programs that empower businesses to excel online. Our methods combine industry insights with practical applications to deliver results. Learn more about who we are on our About Us page.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.