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September 2010 - Bruce Clay Blog

September 30, 2010

Analytics 101: 6 Mistakes You Can’t Afford to Make

Magnified Dollar

Today’s post is written by Bruce Clay Inc.’s very own Google Analytics-certified Sean James. In this post, Sean outlines the mistakes you may be making with your analytics and how those mistakes can throw off the success of your Web campaign. Through these simple steps, you can help ensure your analytics are set up and run well to create a solid foundation for measuring ROI.

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September 27, 2010

Google SSL search explained

Of all the recent releases Google has rolled out, SSL Search has probably received the least attention on the search engine optimisation blogs I frequent. Despite this lack of coverage there are some interesting points to note and some implications for webmasters, not least of which is how Google really kind of ballsed it up. […]




September 24, 2010

Friday Recap: TGIF Edition

Netflix vs Blockbuster via The Consumerist

Phew … what a week. Susan and I were so discombobulated with Virginia gone, we couldn’t remember what day it was most mornings when we arrived, but each day we kept our eye on the prize, and that prize is the weekend. And now I finally know it’s here because I’m writing the Friday Recap!

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September 23, 2010

SEO Hot Tub 17th September 2010

Welcome to another round of the Bruce Clay SEO Hot Tub. It has been tumultuous to say the least. The topics covered in this session include Google Instant, Google Indexing, SVG files and Weighted Sorting for Google Analytics. Google Instant The most ‘quacked’ topic of the week goes to Google Instant.  Google introduced a new […]




Facebook Down, World Comes to End

FREE Scary Nightmare Horror Scream Girl Creative Commons

Hundreds of millions of people actually worked today (to their own dismay) due to the unfortunate disconnection of the life juice that is Facebook. For many, hours of countless stalking, telling friends what they ate and living vicariously through other’s lives came to an abrupt halt.

The angry mob across the globe did what any social media addict would do: boost their efforts on Twitter by 100 percent. The people in exile found a glimmer of hope in being able to express their loss for the only thing that gave them joy in an otherwise dull and lifeless day.

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September 22, 2010

A Teary Farewell, Some Video Marketing Tips and Awesome Discounts – SEM Synergy Extras

New York Skyline

As I sit down to write this post, I realize I have some big shoes to fill. Not that anyone could ever replace our beloved @VirginiaNussey, but the wit, wisdom and creativity she brought every week to this blog is a tough act to follow.

It’s especially tough when the topic at hand is SEM Synergy, Virginia’s one-woman show, of which today was her last episode. Today on SEM Synergy, Virginia interviewed (Mark Robertson (@ReelSEO), founder of ReelSEO, a resource for online video marketing and video search optimization.

We also talked upcoming conferences, training and discounts, and said some final goodbyes to the Hostess with the mostess, Virginia. In the Webmaster Radio chat room, we laughed, we cried, we saw an image looking out the window of Virginia’s new home in Brooklyn, NY … all in all, a perfect farewell show.

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September 21, 2010

SEO Update – August 2010

Welcome to our monthly SEO update for August 2010. This update highlights key news in the SEO industry during August 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. 1. SEO News Key news items […]




Web Accessibility and SEO

Web accessibility is the practice of making websites usable and accessible by people with abilities and disabilities. Web content accessibility guidelines WCAG 1.0 were published by the World Wide Web Consortium (W3C) in 1999 in an effort to make web content accessible to people with disabilities. The various categories of people that web accessibility addresses […]




September 20, 2010

Monday Quick Hits

Boxing Girl 2

Hey kids. First, a disclaimer: Without Virginia here, the blog is going to get a little herky jerky for a while as we sort out how to serve our clients and still provide you with sexy-delicious blog posts. This might mean you hear from me more often (look excited!) and this might mean I have to start beating other people in the company until they contribute. Don’t worry, Jessica will still be bringing you thoughtful and useful information on Thursdays so don’t unsubscribe just yet. [No pressure. – Jessica]

Right, expectations lowered? Awesome!

Here’s what you need to know to start your week:

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Search, Soul, Shape and Seasonality – Copywriting for SEO

When I was a little girl I would often come home from school and cry to mum that so-and-so had better something-or-others, or prettier thing-a-me-bobs, or cooler what’s-a-ma-doodles. And that I wanted to get some too! As with all school aged girls I was desperate just to fit in. A point of difference was a […]




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