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Bruce Clay Blog - smartadmin

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November 8, 2004

Linking in a Meritocracy

One major problem with link–based algorithms is that positive publicity and negative publicity have the same effect on a website’s rankings: it increases their link popularity. So how can you direct your readers to a webpage without explicitly endorsing it? Technorati developers have come up with a new VoteLinks specification that allows you to “vote-for”, […]




November 5, 2004

Search Engine Hacking for SEOs

Gary Price at SEW mentioned a CNETAsia article about protecting yourself from Google hacks. It’s a great reminder of how important it is to properly use your robots.txt file and metatags. However, visiting the Google Hacking Database (GHD) provides inspiration in that it reveals how much information you can really find with Google’s advanced search […]




November 4, 2004

Google Posts New AdWords Guidelines

Google posted their new AdWords content guidelines today, focusing mainly on excluding advertisements for certain products (fireworks, black boxes) and ideas (violence, sex) from being advertised in the AdWords network. It seems like the devil will be in the details. Now, a search for "brass knuckles" results in an eBay AdWords ad for SAP Tactical […]




October 29, 2004

SEOToolSet Newsletter Launched

The inaugural edition of the SEOToolSet newsletter has been sent out. If you missed it, you can still read our October 2004 SEO newsletter online. Topics include: Personalized search Advanced search operators and October SEM industry news. If you would like to subscribe, contact us through our form and indicate that you are interested in […]




October 26, 2004

Peek into New Look of MSN Search

Gary Price posted an exciting peek into the new look of MSN search on the SEW blog. If MSN decides to keep their user–friendly Search Builder, it will be interesting to see how the public will respond to being able to search by: backlinks domain varying levels of freshness varying levels of popularity and varying […]




October 22, 2004

Yahoo Acquires Another Email Startup

Yahoo acquired Oddpost, a web–based email and news aggregator in July. Yesterday, they acquired Stata Labs, the producer of an excellent antispam desktop email called Bloomba and an antispam filter called SAProxyPro. It seems like some serious improvements to Yahoo Mail are coming down the turnpike. Maybe free email with excellent antispam blocking and a […]




October 6, 2004

New Yahoo Releases: Local, Personal and RSS – Will 301 Fix Be Next?

Yahoo went release–happy in the past week or so, rolling out: an updated beta version on My Yahoo! emphasizing getting personalized content through RSS and Atom feeds and letting the user manipulate the content placement and look of their My Yahoo! page. In honor of their My Yahoo! update, we have added an add to […]




The Proper Use of a 302 Redirect

Regardless of your political views, you have to give internet marketing kudos to the Democratic supporter who set–up the temporary 302 redirect from FactCheck.com to GeorgeSoros.com after Vice President Dick Cheney improperly cited FactCheck.com as a resource to look at regarding his record at Halliburton. He meant to say FactCheck.org, an independent fact–checking organization which […]




September 23, 2004

Microsoft Employing Spam Techniques?

Microsoft Doorway Page

The SEO forums are afire with allegations of Microsoft employing spam techniques to boost their rankings. The redirected doorway page was initially brought up in a Search Engine Watch thread on cloaking. To check it out yourself, turn the Javascript off on your browser and search for "broadcast automation india" on Google and click on […]




July 30, 2004

SEOToolSet.com Launches in Time for Search Engine Strategies!

Welcome to SEOToolSet.com! We finished just in time to pack up and head out to Jupiter Media’s Search Engine Strategies in San Jose. Come visit us in Booth #301 and let us know what you think of the new website.




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