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November 4, 2004

Google Posts New AdWords Guidelines

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Google posted their new AdWords content guidelines today, focusing mainly on excluding advertisements for certain products (fireworks, black boxes) and ideas (violence, sex) from being advertised in the AdWords network. It seems like the devil will be in the details. Now, a search for "brass knuckles" results in an eBay AdWords ad for SAP Tactical Gloves with steel—shot knuckles.

Interesting thing that is still missing: that the website must actually fulfill its advertised promise. The editorial guidelines state that sales and offers in AdWords ads must be reflected on the website, but for actual delivery of goods and services, we still must rely on online reputation sites like Epinions, Bizrate, and Ebay along with legal recourses like the FTC, the Better Business Bureau to keep advertisers in check.

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