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Bruce Clay, Inc. SEO and Internet Marketing Blog

Posts by Bruce Clay, Inc.

April 22, 2010

SMX Sydney | Designing a Bullet Proof Link Building Campaign| Greg Boser

The biggest thing is strategy development, strategy is your plan for building links. Before you start, analyse the space you are working in and develop a link profile built on the averages of the data collected. Replicate both the quality and quantity of the average profile. This will keep you within the norm and prevent […]

SMX Sydney | Keynote | Chris Sherman

The anticipation is palpable. You can sense the excitement building. That’s right fine readers of the Bruce Clay Australia Blog, it’s time for Australia’s premier search event , SMX Sydney. The keynote, which is titled; Future Directions in Search, will be given by Chris Sherman, editor of that fantastic publication,, lets rock and roll. […]

April 21, 2010

SMX Sydney- Bruce Clay Australia Live Blogging Schedule

Over here at the Bruce Clay Australia, we really enjoy SMX Sydney. Not only do we get to set-up a booth (number 5) and talk search all day, I also get to live blog the excellent speakers on show for SMX Sydney 2010. Here is my live blogging schedule, subject to change due to weather […]

April 16, 2010

How SEO is like Football Manager

How football manager is like seo

One of the outcomes of a misspent youth was an addiction I picked up. I am about to come clean as part of a long rehabilitation process by admitting my addiction. It is something I am not proud of and it’s an addiction I have mostly beaten into submission. I was addicted to Football Manager […]

April 12, 2010

How fast can you go?

seo and speed

Google has just announced that the speed at which your website loads, is a now a factor is the organic search algorithm. Google has used page load speed as an element for determining the quality score of a PPC campaign for some time and have been suggesting that it will become part of organic search, […]

April 9, 2010

March Search Updates

March 2010 seo updates

Towards the end of last year, we started to summarise the month’s SEO events and news and sent these updates to our clients and now we are going to be publishing them on the blog too. So without further procrastinating here are the March search engine optimisation updates. Photo by Matt McGee via Creative Commons […]

April 1, 2010

Happy Easter Greetings

Bruce Clay in Sydney 1

We are coming up to very awesome long Easter weekend here in Australia and as a special Easter gift, I have some pictures of THE Bruce Clay, who was recently down under for his world renowned SEO training. Bruce getting into the nitty gritty of the BC toolset A room full of eager participants Bruce […]

March 29, 2010

Measure twice, cut once

Measure twice, cut once

It is an old carpentry idiom, but it can apply to many things in today’s world and SEO is certainly one of them. When we start a relationship with a client, it’s always best to be involved in the website development process as early as possible and preferably be involved in the development of the […]

March 24, 2010

Google leaves China, again

The official Google blog has announced that after negotiations and much thought they will stop censoring results within China and that visitors to will redirected to ( interestingly, Google is using a 302 temporary redirect to achieve this). Sergey Brin has said, “There’s a lot of lack of clarity. Our hope is that […]

March 23, 2010

Google innovation rolls out in Australia first | Google Sponsored Map Icons

Google Sponsored Map Icons

Google has a pretty tried and tested formula for new innovations. They usually test the innovation on a small portion of the target market and if that test is successful, they will roll the innovation out to a wider audience. For the most part this testing happens in the US and sometimes in Europe. However, […]

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