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Bruce Clay, Inc. SEO and Internet Marketing Blog

February 12, 2010

The Complexity of Deciding Which Web Analytics Solution To Use

GA

The majority of online businesses need a tool to measure traffic to determine sources of visitors to their web site and how visitors interact with their site. These measures help determine profitability and areas of the site that are performing well and others that visitors are having difficulties with. As many business owners are aware, […]




February 4, 2010

SEO Recap January 2010

Search engine optimisation recap 2010

Welcome to the first Bruce Clay SEO recap of 2010. In the recap, we explore our analysts’ favourite news and blog posts for the past fortnight. This week includes some updates of Google on Mobile phones, the launch of the SEOmoz Open Site Explorer, the moving of Google Social search to beta from labs and […]




January 14, 2010

Deteriorating search engine results

SERPS getting worse

The other day at the Bruce Clay Australia offices we had a discussion about how the search results seem to have deteriorated over the past 3 – 4 years. Whether it was searching for cheap hotel rates in Melbourne or trying to find a review for a laptop, it seems more time has to be […]




January 7, 2010

My 2009 online project

Marc Elison Online project

Happy New Year to all. I hope your festive season and New Year parties were just grand. It looks like it’s going to be an interesting year, what with the launch of the first Google (slightly HTCish phone), Facebook challenging Google for Internet dominance, and MicroYahoo challenging Google for search engine dominance. I’m not going […]




December 24, 2009

Marc's special SEO Christmas wish list

SEO Christmas wish list

Well the silly season is upon us, the year is winding down with all matter of festivities (the Bruce Clay Christmas party was most enjoyable) taking place. Having decided to go the Christmas shopping online route and not run the gauntlet shopping with the heavy crowds, I have become pretty adept at making wish lists. […]




December 10, 2009

Google Search Updates

google updates

Over the past week or so Google has released a slew of updates to its search operation. Some of these are somewhat controversial (personalised search) and some are just aesthetic changes (minimalist homepage) but Google seems to have ramped up their refinement process for the coming festive season. Here are just some of the new […]




December 3, 2009

Comment Spam

spammy blog comments

Being an avid link builder myself, I get frustrated by the hundreds of spam emails from people offering “Great Link Building Services” and finding out their methods include “commenting on dofollow” blogs. Not that I read any of these emails, as 99% of them use the same software and 100% of the time they end […]




November 19, 2009

Are Google spreading themselves too thin?

search engine

I know that seems like an odd statement for the most valued brand on the planet. However, I was just perusing the latest news from TechCrunch this morning and read 2 articles one after the other, the first was The Google Phone Is Very Real. And It’s Coming Soon and the second was Google Holding […]




November 13, 2009

New Keywords User Interface for Google Webmaster Tools

new GWT

s In a special post-Halloween, the Google Webmaster Central Blog announced a change to the keywords section of Google Webmaster Tools. The major changes are: The data is now updated daily Google now displays how many occurrences of the keyword through the site Google displays a number of URL’s through the site that contains the […]




November 12, 2009

Promotional Links or Spam?

web design

To have a successful site, in terms of search engine optimisation, a site needs to rank in search engines for key products or services. As every man and his dog know, high quality links are needed from related sites and the best types of links are those anchor text links that contains your most important […]




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