SMX Sydney | Diagnosing Technical SEO Issues | SEOmoz

Danny’s checklist for diagnosing technical issues

  • Prepare your browser- make sure your browser ‘see’s things like a S.E bot
  • Disable Cookies
  • Change user agent to Googlebot
  • Read the title tag and figure out how it could be improved
  • See if the URL changed i.e. see if any redirects are being used
  • Check if the URL is canonical
  • Assess the global navigation
  • Disable Javascript and reload the page
  • Make sure the navigation works and all the links are HTML, this is how all readable links should be
  • Assess the category and subcategory pages
  • Make sure that pages have enough content of these pages to be useful
  • Find and note any ancillary links that you might be able to take off the page
  • Take notes on how you can improve the anchor text within links, need to get that right as it tells S.E’s what the destination page is about
  • Check and note the format of title tags, very NB for humans and bots
  • Check meta descriptions, Google does not use these for ranking but they can have a massive impact on click through rates
  • Check and note the format of the URL, try make sure all are either lower case or upper case
  • Check if the content is indexable check the text only version of the page in the cached version of Google
  • Read the content as if you were the one searching for it
  • Analyse the link profile
  • View the anchor text distribution of inbound links
  • How are the S.E’s indexing and treating the domains, search for the domain in Google, how many pages are indexed
  • Choose a random content page and search the engines for dupe content

Thought it was a solid presentation, Danny could have got into some more advanced issues but for the newbies, I am sure they got a lot out of it.

See Bruce's author page for links to connect on social media.

Comments (0)
Filed under: SEO
Still on the hunt for actionable tips and insights? Each of these recent SEO posts is better than the last!
Bruce Clay on February 5, 2024
What Is Ecommerce SEO?
Bruce Clay on January 4, 2024
SERP Rankings Drop? Recovery Steps for Your Site
Bruce Clay on December 21, 2023
Improve Your Website Performance in Two Simple Steps


Your email address will not be published.

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919