Internet Marketing Optimization Archives - Page 5 of 132 - Bruce Clay, Inc. BlogJune 23, 2014
Ever wondered what it’s like to work with Bruce Clay, Inc.? We offer Internet marketing services including SEO, PPC, content marketing, web design, and social media marketing. Chances are you’ve read our blog, seen Bruce Clay at conferences or attended one of the SEOToolSet Training sessions … and now you’re thinking of hiring BCI.
Contracting an SEO firm is a major commitment — and even with an award-winning Internet marketing firm that’s been around since 1996, hearing what actual clients say about their experience with BCI is invaluable.
SourcingLine, an independent research firm based in Washington, D.C., recently interviewed four BCI clients as it prepared to release a series of reports ranking digital marketing agencies in major cities (SourcingLine currently ranks BCI as the No. 1 digital marketing agency in Los Angeles and the country).
Read what the following clients had to say in completely independent interviews regarding their experience working with BCI:
- The Golf Warehouse
- Soundproof Cow
- Sylvan Learning
Read more of Discover What REAL Clients Have to Say About Bruce Clay, Inc.
June 12, 2014
It’s the last session of the conference – this marathon is almost over for my tired fingers. They’ve saved one of the best for last – it’s time for Ask the SEOs. Lining up the speaker table are SEO powerhouses Greg Boser, Rae Hoffman, Jeff Preston, Marshall Simmonds, and Ellen White fielding questions from Search Engine Land Editor Danny Sullivan.
The session starts off with White sharing her story of a recent win and continues on with discussions revolving around internal linking, PR sculpting, getting out of a Penguin penality, SEO tests, responsive design, Panda 4.0 and much more.
Read more of SMX Liveblog: Ask the SEOs
In this SMX session, Chris Bennett, David Roth and Purna Virji will talk about how to how to get the most out of your content strategy. This particular topic is something I’ve recently been working on with my own clients so I can’t wait to hear what tips these speakers will offer.
Chris starts us off with. Chris wants to talk about getting mileage out of your content so you can stop working so hard. Stop spreading yourself too thin and stop wearing too many hats. Stop with the checklist marketing mentality.
You can stop this madness by repurposing your content in different areas for different uses. Take a piece of content (video, infographic, image etc.) and “get your MacGyver on!”
June 11, 2014
In this SMX session, discover why mobile really matters, how to build a mobile strategy and what makes mobile search so different from desktop search. This session’s speakers include Cindy Krum, Michael Martin, Maile Ohye, and Jim Yu. Kicking of this session on mobile SEO is Maile Ohye, Google’s Senior Developer Programs Engineer.
Ohye stresses the importance of enhancing the user experience with mobile search results that open directly within an app. However, it requires deep links within the app and mapping in the sitemap. But asking for app downloads isn’t the best approach right off the bat, unless they are relationship-ready customers. Improving the app experience is much like Web SEO, says Ohye. You need good content, an enticing search appearance, and a process for building an effective mobile strategy.
This room with packed with a good share of returnees and newbies. We’re told “this session is going to cover everything you need to do to rank well in the SERP.” This session features insights from Matthew Brown, Marianne Sweeny and Marcus Tober. This session is fast and furious, and so is this liveblog. Here we go!
The session kicks off with Tober, who promises to explain the Google algo in detail in the next 90 minutes. He notes the 2014 Ranking Factors: Google+; on-page optimization; strong increase in site speed; the number of internal links; and brand factors.
Read more of SMX Liveblog: The Periodic Table of SEO Ranking Factors.
May 16, 2014
What do billionaire entrepreneur Mark Cuban and SEO expert Bruce Clay have in common? You can find them both speaking at GROWCO, the Inc. Magazine Grow Your Company Conference (GROWCO) May 20-22 in Nashville. While Cuban is one of the keynote speakers sharing insights on how to win at the sport of business, Clay will zero in on SEO inspiration, insights and proven strategies to help entrepreneurs increase web traffic and brand visibility in his panel “Search + Social: The Future of Your Business Online” with Bing’s Duane Forrester, aimClear’s Manny Rivas and Message Medium’s Maisha Walker.
“Experts predict marketers will spend 52 percent more on SEO — but spending more does not necessarily equate to better results; it’s important that business owners and decision makers understand the constantly changing algorithms and their impact on traffic. I’m looking forward to guiding the SEO growth action plan for attendees,” said Clay, founder and president of global Internet marketing firm Bruce Clay, Inc. and author of several books, including “Search Engine Optimization All-in-One for Dummies.”
May 7, 2014
SEOs and Internet marketers the world over will flock to Seattle, WA, next month for SMX Advanced 2014. Attendees can choose from more than 30 “tactic-packed” sessions on SEO, SEM, SMM and content marketing on June 10-11 — all led by leaders in Internet marketing, including Danny Sullivan, Greg Boser and Christine Churchill.
And of course let’s not forget Matt Cutts’ “You & A Keynote” where Cutts (Google’s head of web spam) addresses questions from the audience. In short, SMX Advanced is a conference with major names lined up on the marquee — it’s the Coachella of SEO.
March 24, 2014
This year Bruce Clay, Inc. writers Virginia Nussey and Chelsea Adams were able to attend 40% of the SMX West sessions offered March 11–13, 2014. From the sessions they attended, they were able to compile 24 live blog posts, and 30 actionable takeaways for anyone needing a quick hits summary of the event.
Continue on to read 30 Smart Online Marketing Tips From SMX West , and to add your own to the list in the comments section.
March 19, 2014
Will Scott from Search Influence opens up the session by announcing that Google sucks …
Google treats small businesses as a rounding error in their economic equation. A strategy for local businesses is barnacle SEO: attaching oneself to a large fixed object and waiting for customers to float by in the current. Google says the most important thing in business is sincerity. If you can fake that, you’ve got it made.
Google has a weakness; they’re a sucker for big “authority” sites:
Read more of #Pubcon Liveblog: Local Search Hot Topics and Trends.
Peter Shankman invented a mailing list called HARO. And that wasn’t new. People knew what a mailing list was when he started it. The only difference is he made it really hard to not read it. When he was building HARO he came up with four rules for running his business.
$300 billion was left on the table last year due to bad customer service. Consumers don’t expect to be treated well. If you can be one level above crap you’ll win. Following these four rules will cause you to provide good customer service.
First, some background on him. Peter was in grad school in Santa Barbara studying fashion photography until his financial aid dried up and he moved into his parents’ basement in New York. He was hanging out in the Melrose Place chatroom on AOL. Two weeks later he was working in the newly launched AOL newsroom. While working there he learned two lessons.