Bringing You Live Reports from #SMX West 2016

SMX logoIt’s that time of year: digital marketers from all over the world flock to Silicon Valley to talk SEO, PPC, content marketing, social media and more at Search Marketing Expo (SMX) West on Feb. 29 – Mar. 3.

Every year the conference attracts thousands of attendees as the industry’s best and brightest take the stage to share big picture pep talks, compelling case studies, and the latest best practices they’ve expertly honed. Virginia Nussey and I will be reporting live from SMX West so that, even from your office, you can virtually keep up with all the SMX presentations. Jump ahead to the SMX West 2016 liveblog schedule below to see the SMX presentations to expect on our blog, or read on to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.

Where to Find Bruce & Co. at SMX West 2016

SMX Meet & Greet blue

  • Bruce Clay will lead his acclaimed One-Day SEO Workshop on Feb. 29.
  • When night falls, have a drink on Bruce! As always, he’s sponsoring the open bar at the SMX opening reception. Mix and mingle in the San Jose Marriott Ballroom foyer at 6 p.m.
  • Catch Duane Forrester on March. 1 at 11:40 a.m. in the SMX Theater as he talks about linkless attribution — and learn why what people say will matter more than ever. #HotTopic
  • On March 2, Bruce will share a Solution Spotlight featuring at 9 a.m. at the beginning of the “Essential Steps for Performing an Effective SEO Audit” session.
  • David Szetela will share his search marketing insights during the Paid Search Roundtable at 2:30 p.m. on March 3.
  • Throughout the entire SMX West conference, you can stop by booth #406 in the Expo Hall to meet our team!
  • If you haven’t registered for SMX West, save 10% with this code: WS-BC10

SMX West 2016 Liveblog Schedule

Day 1: March 1, 2016

Time SMX West Session Blogger
9 a.m. Keynote: What’s the Future of Search? Virginia
10:45 a.m. Getting AMP’d: What You Need To Know About Accelerated Mobile Pages & Google Virginia
10:45 a.m. Local Search AMA: A Roundtable Q&A With Top Local Experts Kristi
Noon Linkless Attribution: Why What People Say Will Matter More Than Ever Virginia
1:30 p.m. Beacons: Opportunities, Limitations & How Marketers Can Use Them Today Kristi
1:30 p.m. How Dynamic Ads Can Supercharge Your SEM Campaigns Virginia
3:15 p.m. What Would Beyonce Do? 5 Fierce PPC Tactics to Make Your Account a Superstar Kristi
3:40 p.m. How Email Marketing Is Revolutionizing Paid Search Virginia
4:15 p.m. What Matters for SEO & Google in 2016 Virginia
4:45 p.m. All Your Google Manual Actions Questions Answered Kristi

Day 2: March 2, 2016

Time SMX West Session Blogger
9 a.m. Getting Started with Twitter Ads Kristi
10:45 a.m. Mastering Direct Response On Twitter: Case Studies For Maximizing ROI Kristi
10:45 a.m. RankBrain: What Do We Know About Google’s New Machine-Learning System? Virginia
1:30 p.m. Behind the Scenes with Bing Kristi
1:30 p.m. Understanding Your Consumer’s Journey – Using Search Science For Keyword Research Virginia
1:55 p.m. Google Analytics Power-Reporting For SEO & SEM Virginia
2:15 p.m. Dark Search, Dark Social & Everything In-Between Virginia
3:30 p.m. PPC Hacks, Tips & Tricks Kristi
3:30 p.m. Advanced Audience Targeting Virginia

Day 3: March 3, 2016

Time SMX West Session Blogger
9 a.m. Essential Analytics Reports That SEOs Can’t Live Without Kristi
10:45 a.m. What You Need To Know About Apple iOS App Search & Universal Links Virginia
10:45 a.m. Brands Talk Search Kristi
1 p.m. How To Care For Your Shopping Campaigns Virginia
1 p.m. How Google Works: A Google Ranking Engineer’s Story Kristi
2:30 p.m. Paid Search Roundtable (PPC Q&A) Virginia

Are you headed to SMX West 2016? What SMX presentations are you most looking forward to? Share in the comments! 1

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.

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