Keyword Research : Bruce Clay Blog
December 23, 2010SEO Hot Tub
Here is a summary of the most interesting and valuable articles of the last four weeks. 3 Important Ecommerce Trends To Watch Consumer Focus Is On Price: consumer trends prove that shopping demand is not driven by brand as much as it used to be. Today, consumers online are looking for deals, discounts, incentives, free [...]
November 1, 2010
Keyword Research using Google Products
We all know keyword research is an important step in the search engine optimisation process. There are more blog posts teaching us how to conduct keyword research than we can poke a chopstick at. While the majority may be helpful to a degree, many involve the use of tools that we have to fork out [...]
October 19, 2010
Using Proper Keyword Density
The goal of Search Engine Optimisation is to create web pages that will rank at the top of search engine results for high volume converting keywords. Using proper keyword density is one of the factors that search engines will look for to see how relevant your site is for a searched term. The formula to [...]
August 18, 2010
10 Essential Tips on Writing for the Web
Gone are the days of just writing compelling content and publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on “SEO copywriting“ and you will find plenty of tips, but many don’t cover all the basics. If your business relies on online leads, sales and contacts, it [...]
June 30, 2010
Keyword Research and Analysis
Keyword research is the first piece of analysis that any SEO practitioner should embark upon in a search engine optimisation (SEO) project. It’s an extremely important component in the overall analysis since it is from the keyword research that we determine the optimum keywords to rank for. You really need to study the website you [...]
February 8, 2010
Keyword Research-Factors to consider
When doing a keyword research, there are quite a few factors that need particular attention and that are often underestimated. Below are some examples: Seasonality If you base your keywords research only from local search from the previous month, you may be risking basing your research on misleading sets of data. The reason behind this [...]
January 21, 2010
The Zone of Acceptance
One of the most successful ways we use search engine optimisation to improve pages here at Bruce Clay is by providing content recommendations for each keyword. We do this quite a lot, and are pleasantly surprised by how this procedure can dramatically improve rankings. Photo by Iain Farrell via Creative Commons What we try do [...]
April 3, 2009
Hitwise, Michael Wamsley on Keyword Research, SMX Sydney
Michael is the MD for Hitwise, one of the pre-eminent competitive intelligence providers in Australia. Michael will be elaborating on one of the most vital topics in SEM; Keyword research. Search engines account for 10% of all website traffic in Australia. Google has a market share of around 83% in Australia. Facebook is the top [...]
