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December 29, 2010

Social Goes Local: Tips for Local Rankings

Google Rich Snippet Example

In the past couple weeks, I’ve talked about factors that affect local rankings. I first spoke about keyword selection and PPC campaigns for local search. Then, I talked about some of the factors that Google says affects local search rankings. Next, I covered how business listings in important online directories play a role. Now, I’m going to talk about other factors we’ve seen that affect local rankings, and no surprise, social is becoming a key player.

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December 3, 2010

Friday Recap: Life and Death Edition

Happy Earth Day, Big Blue Marble!

The first week of December has come to a close. Here’s a healthy dose of industry and other news to give you plenty to think about over the weekend. Top stories include the Google-Groupon deal, NASA’s discovery of a new life form thriving here on earth, Facebook and maintaining real-world relationships, helping shelter animals in need and much more!

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November 18, 2010

MySpace: Mashup with Facebook

MySpace Home Page

A new “non-financial” partnership between MySpace and Facebook called Mashup with Facebook launches today. This new feature, accessed from MySpace’s home page for its users, integrates information from the “like” data a person has on a Facebook account to personalize the entertainment experience for the MySpace user. Questions about privacy arose once again from attendees of the announcement webinar at noon, but the companies assured that the data transfer is no different than the Facebook Connect function currently on more than 1 million sites.

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October 15, 2010

Friday Recap: Cynical Pinnacle Edition

Susan Tweet

Susan is on vacation, doing some sort of wine creative writing excursion, and when she comes back, promises to have a hangover new prose and developed imagery skills for all our loyal readers. And since she’s not here, you get an unedited Friday Recap, which means: party time – allll riiiight (Quagmire voice).

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September 23, 2010

Facebook Down, World Comes to End

FREE Scary Nightmare Horror Scream Girl Creative Commons

Hundreds of millions of people actually worked today (to their own dismay) due to the unfortunate disconnection of the life juice that is Facebook. For many, hours of countless stalking, telling friends what they ate and living vicariously through other’s lives came to an abrupt halt.

The angry mob across the globe did what any social media addict would do: boost their efforts on Twitter by 100 percent. The people in exile found a glimmer of hope in being able to express their loss for the only thing that gave them joy in an otherwise dull and lifeless day.

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August 27, 2010

Friday Recap: Cheeseburger Edition

Can I get a hallelujah for Friday? Here are some fun and interesting stories to get you to your weekend.

First, how about a trip in the time machine? Employee orientation videos from Wendy’s make a good point. People learn better when instructions are rapped, with belting riffs and glamour shot lighting. [I feel like I’m ready for an exciting career in fast food. –Susan]

At least Wendy’s was trying to reach their team in a popular medium of the time. Knowing your audience and their interests is an important part of building community. Ben Huh, founder of Cheezburger Network, knows a thing or two about online community management. He was my guest on this week’s SEM Synergy and I couldn’t share this with you earlier, as I was in video editing purgatory, but now I can!

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August 23, 2010

Search and Social News Bites

facebook places

Is it just me or did anyone else find it tough to stay up on search industry news with SES San Francisco flying by? Now, going through my feed reader, a number of important news bites are jumping out. Thought these might be worth sharing.

Google Streaming Search Test

Evidence of a test within Google search engine results shows the displayed results changing as a query is entered into the search box. One user reports that the Google home page automatically shifts from a search box on the predominantly white page to a results page with ads as a query is entered. Such instant preview search technology is also called “incremental search.”

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August 19, 2010

Eye Tracking Research Update — SES San Francisco

Facebook Heat Map

Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA

Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

It’s the 3rd day of sessions here at SES. I’m lucky to get to sit in on one of my favorite speaker’s sessions – Shari Thurow. I’ve filled up on coffee and it’s kicking in so with any luck I’ll be able to get you all some decent information on this topic.

After some technical difficulties, looks like the show will go on.

She’s going to do a quick review of eye tracking, then go into the information scent and search engines. After that is eye tracking and SERPs and landing pages. Sounds juicy.

Read more from Eye Tracking Research Update.

July 30, 2010

Friday Recap: Hand-picked Goodness Edition

no more peas

Happy Friday, friends! Doing anything cool this weekend? You say you’re reading the recap? Excellent choice. The menu of the day is search news, (not-so-shameless) self promotion, and then dessert! launched the private beta of their Q&A community. It’s a fresh new search offering, but one that leverages the search engine’s question-and-answer roots. The social search feature will be integrated into search results, and if the answer’s not yet available, the searcher will be able to get in touch with a subject-matter expert in’s Q&A community.

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July 26, 2010

Is It Possible to be Successful and Suck? (And Tips to Avoid the Latter)

angry blue octopus

If Facebook has anything to show us, the answer to the question above is yes. As SEOs, we’ve seen our fair share of sites that suck come to Bruce Clay, Inc. for help. And while it’s always gratifying to pretty up a site and make it shine, I realize that it can sometimes be hard to predict future success when there’s evidence to the contrary.

The Globe and Mail has synthesized the issue of Facebook’s success-to-suckage ratio about as well as anyone. The latest news coming out of the social behemoth is that it’s reached 500 million users, putting its population on par with the third-largest nation in the world. It was a conveniently cheery outlook for Facebook considering current concerns regarding privacy and spam and fading consumer satisfaction.

(My favorite line: “it’s hard to be unreservedly supportive of something so huge, so tentacled, so hungry for data, kind of like a blue Kraken owned by a pimply billionaire”. What a fun way to look at inevitable destruction!)

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