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January 19, 2011

Sorry, but Social Media Is Not Like an Old Friend


You know those old friends you have – the friends you’ve known for, like, ages who, no matter how much time passes, you know you can always call them up and it’s like there was never any space between you? Yeah those friends.

OK, take those friends – you picturing them in your head? Take those friends and think of the exact opposite of them. And those are your friends on social media networks.

I’m sorry to be the one to break the news, but unlike an old friend, your peeps on social media networks like Twitter, Facebook, LinkedIn and others will forget about you unless you take the time to let them know you’re there.

And unlike an old friend, it takes more than just a phone call or drop-by every so often to let them know you’re thinking about them. It’s a full-time job pleasing those finicky little social media goers.

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January 13, 2011

Why Social Media is like Getting out of a Warm Bed

Bed Monster

Diving into social media, just like thrusting yourself out of a cozy bed, can be a harrowing thought. Why? Because just like your trusted mattress, you’ve been comfortable with your marketing plan thus far – it’s familiar, it does the job.

Like an irritating alarm at 6 a.m., developments in online marketing warn us that there’s a job to do, and time is running out. Social media, in one form or another, is becoming an extremely important facet in marketing your business.

So, wake up and smell the coffee. We’ve got work to do. But first, let’s look at some of the common barriers to starting social media.

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December 29, 2010

Social Goes Local: Tips for Local Rankings

Google Rich Snippet Example

In the past couple weeks, I’ve talked about factors that affect local rankings. I first spoke about keyword selection and PPC campaigns for local search. Then, I talked about some of the factors that Google says affects local search rankings. Next, I covered how business listings in important online directories play a role. Now, I’m going to talk about other factors we’ve seen that affect local rankings, and no surprise, social is becoming a key player.

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December 3, 2010

Friday Recap: Life and Death Edition

Happy Earth Day, Big Blue Marble!

The first week of December has come to a close. Here’s a healthy dose of industry and other news to give you plenty to think about over the weekend. Top stories include the Google-Groupon deal, NASA’s discovery of a new life form thriving here on earth, Facebook and maintaining real-world relationships, helping shelter animals in need and much more!

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November 18, 2010

MySpace: Mashup with Facebook

MySpace Home Page

A new “non-financial” partnership between MySpace and Facebook called Mashup with Facebook launches today. This new feature, accessed from MySpace’s home page for its users, integrates information from the “like” data a person has on a Facebook account to personalize the entertainment experience for the MySpace user. Questions about privacy arose once again from attendees of the announcement webinar at noon, but the companies assured that the data transfer is no different than the Facebook Connect function currently on more than 1 million sites.

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October 15, 2010

Friday Recap: Cynical Pinnacle Edition

Susan Tweet

Susan is on vacation, doing some sort of wine creative writing excursion, and when she comes back, promises to have a hangover new prose and developed imagery skills for all our loyal readers. And since she’s not here, you get an unedited Friday Recap, which means: party time – allll riiiight (Quagmire voice).

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September 23, 2010

Facebook Down, World Comes to End

FREE Scary Nightmare Horror Scream Girl Creative Commons

Hundreds of millions of people actually worked today (to their own dismay) due to the unfortunate disconnection of the life juice that is Facebook. For many, hours of countless stalking, telling friends what they ate and living vicariously through other’s lives came to an abrupt halt.

The angry mob across the globe did what any social media addict would do: boost their efforts on Twitter by 100 percent. The people in exile found a glimmer of hope in being able to express their loss for the only thing that gave them joy in an otherwise dull and lifeless day.

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August 27, 2010

Friday Recap: Cheeseburger Edition

Can I get a hallelujah for Friday? Here are some fun and interesting stories to get you to your weekend.

First, how about a trip in the time machine? Employee orientation videos from Wendy’s make a good point. People learn better when instructions are rapped, with belting riffs and glamour shot lighting. [I feel like I’m ready for an exciting career in fast food. –Susan]

At least Wendy’s was trying to reach their team in a popular medium of the time. Knowing your audience and their interests is an important part of building community. Ben Huh, founder of Cheezburger Network, knows a thing or two about online community management. He was my guest on this week’s SEM Synergy and I couldn’t share this with you earlier, as I was in video editing purgatory, but now I can!

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August 23, 2010

Search and Social News Bites

facebook places

Is it just me or did anyone else find it tough to stay up on search industry news with SES San Francisco flying by? Now, going through my feed reader, a number of important news bites are jumping out. Thought these might be worth sharing.

Google Streaming Search Test

Evidence of a test within Google search engine results shows the displayed results changing as a query is entered into the search box. One user reports that the Google home page automatically shifts from a search box on the predominantly white page to a results page with ads as a query is entered. Such instant preview search technology is also called “incremental search.”

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August 19, 2010

Eye Tracking Research Update — SES San Francisco

Facebook Heat Map

Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA

Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

It’s the 3rd day of sessions here at SES. I’m lucky to get to sit in on one of my favorite speaker’s sessions – Shari Thurow. I’ve filled up on coffee and it’s kicking in so with any luck I’ll be able to get you all some decent information on this topic.

After some technical difficulties, looks like the show will go on.

She’s going to do a quick review of eye tracking, then go into the information scent and search engines. After that is eye tracking and SERPs and landing pages. Sounds juicy.

Read more from Eye Tracking Research Update.

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