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June 23, 2016

Ask Google Anything: Gary Illyes Talks RankBrain, Panda, Penguin and More

gary illyes

The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler’s statements on RankBrain, Google Assistant, Penguin, Panda and more! Get the story!




What You NEED to Know About the Google Quality Raters Guidelines #SMX

The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!




June 22, 2016

Key Changes to the Google SERP: What You Need to Know Mid-2016 – #SMX

Dr. Pete Meyers

“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”

Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.

Read more of Key Changes to the Google SERP: What You Need to Know Mid-2016.




June 9, 2016

Which Social Media Networks Should Your Business Invest In?

Social Media Network Showdown

Are you evaluating the many social media networks and aren’t sure which would return the most benefit for your investment if you were to build an active presence for your business?

With so many choices, kicking off social media marketing can be overwhelming. To help you choose the best fit social networks for your business, we’re shining a light on:

• The primary user base of the most popular social networks
• What brands are doing to find success marketing on each
• Guidelines for determining if your business could be a good match for marketing, branding, community building or customer service on each platform
• And any special considerations to be aware of that engagement on the platform may require

These are the six social networks covered here:

• Pinterest
• Instagram
• Google+
• LinkedIn
• Facebook
• Twitter

Read Which Social Media Networks Should Your Business Invest In?




June 3, 2016

What Is Google PageRank, How Is It Earned & Does It Matter in 2016?

Google_-G-_Logo.svg

When a user enters a search query, the search engine’s number one goal is to return results that are high-quality, relevant and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which webpages best fit the bill is PageRank.

So what is PageRank? PageRank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale.

Read about how PageRank is earned and transferred.




April 22, 2016

Google’s Outbound Link Penalties: How to React without Overreacting

padlocked gate - stay calm message

Penalties for links usually focus on the inbound kind. So Google’s recent spate of manual actions against websites for having “unnatural artificial, deceptive, or manipulative outbound links” was a surprise to many.

This time, the search engine targeted sites linking out because the links looked like an attempt to boost the destination sites’ rankings in search results. Google took action by devaluing all of the linking site’s links as untrustworthy.

But there were warning signs from Google that penalties loomed …

In this post by our VP of organic search operations and former search engine rep Duane Forrester, you’ll find out:

  • What Google posted a few weeks before the penalties came down.
  • How not to overreact to the Google penalties
  • What to do to clean up links in your product reviews and other pages, and
  • What this move might foretell

Click to read the article.




April 15, 2016

Digital Marketing Keynotes from Google, Microsoft, LinkedIn & Disney #SEJSummit

SEJ Summit SM 1

Search Engine Journal hosted an exclusive event limited to 150 digital marketers. The second annual SEJ Summit featured eight industry leaders from companies including Google, Microsoft, LinkedIn and Disney.

Several key themes that emerged from the exclusive day-long event in Santa Monica:

  • Think of your users as humans. You’re not an SEO optimizing for a user, but a person optimizing for another human.
  • We live in a multiscreen world. You never know where someone will be interacting with your content. #ResponsiveDesign
  • Accelerated Mobile Pages (AMP) is gaining momentum and regardless of your industry you need to be ready to implement.

Read the full report!




March 17, 2016

Mobile Friendly SEO Ranking Boost Gets Boosted in May

mobile seo ranking boost may 2016

Generally speaking, Google’s April 2015 mobile-friendly algorithm update (dubbed “Mobilegeddon” by the SEO industry) was sort of a bust. Months of talk about an organic ranking boost to mobile-friendly, aka mobile SEO compliant, websites turned out to be mostly hype.

While it did spur many sites to make their sites better for smartphone users, there was not a lot of movement across mobile search engine results pages, especially at the top of SERPs. And the mobile-friendly “boost” was ultimately implemented as a tiebreaker among sites that were deemed to have equal ranking strength — a condition that rarely occurs.

Another mobile ranking boost announcement has just come out of Google. The announcement says that they will be increasing the effect of the mobile friendly ranking signal in May of this year.

Read more about the coming change …




March 3, 2016

How Google Works: A Google Ranking Engineer’s Story #SMX

Google's Gary Illyes, Paul Haahr

Google Software Engineer Paul Haahr has been at Google for more than 14 years. For two of them, he shared an office with Matt Cutts. He’s taking the SMX West 2016 stage to share how Google works from a Google engineer’s perspective – or, at least, share as much as he can in 30 minutes. After, Webmaster Trends Analyst Gary Illyes will join him onstage and the two will field questions from the SMX audience with Search Engine Land Editor Danny Sullivan moderating. Read the liveblog of this can’t-miss session!




Google Analytics Power Reporting for SEO & SEM – #SMX Liveblog

Andrew Garberson session on Google Analytics

You’re using Google Analytics, but, as the SMX West audience just learned from speaker Andrew Garberson, you’re merely scratching the surface of the tool’s usefulness in your work life.

First, a story. Your 80-year-old neighbor gives you a call and says that he wants to buy an electric car. He mostly just drives to the grocery store and around town, and everyone agrees he should probably stop riding around town on his bike.

You think of a list criteria for a good car for him: safe, efficient, a good warranty. He drives home in a Tesla, and yes, this meets all the criteria, but it’s a little more than that. It goes 0-60 in 2.8 seconds.

Google Analytics is like the Tesla. It’s a sports car and we’re driving it like we’ve got the emergency brake on. Let’s drive it like the high performance machine it is.

Read more




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