Get Free Quote

Local Archives - Page 3 of 6 - Bruce Clay, Inc. Blog

February 28, 2012

SMX West 2012: Hardcore Local SEO Tactics

SMX West logo

This session talks about the success of local SEO and gaining an edge beyond the typical local search tactics. This is my first liveblogging session for Bruce Clay, Inc. here at SMX West; trying to capture as much as possible for you. Please excuse the typos — these guys talk fast!

Read more of SMX West 2012: Hardcore Local SEO Tactics .

Mike Ramsey of Nifty Marketing kicks it off.

Speaking on on-site local SEO tactics

1 year ago you could rank without it. Not today since the blended results. On-site is the new king. It does 3 things:

  • Helps Google Places
  • Organic ranking
  • Increase conversions

Read more of Hardcore Local SEO Tactics – Driving Online & In-Person Traffic.

December 12, 2011

How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics


Audience: In-house marketers
Estimated reading time: 5 minutes

Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.

This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”

First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.

Read more of How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics.

November 8, 2011

#Winning with Google Places — PubCon Vegas

Brian Combs PubCon

Welcome back to our PubCon liveblog coverage. We’re about to get jiggy with Google Places optimization. Brian Combs of Ionadas Local is presenting for us. He promises us there will be no more Charlie Sheen references from this point on.

Read more of #Winning with Google Places — PubCon Vegas.

Local Search Rankings — PubCon Vegas

Pubcon Local Search Rankings Session

Dear Vegas, even though Night 1 of PubCon kicked my butt, I have three more days and nights to prove that you’re not all that. First liveblog session of the morning and I got my fingers warmed up on my Starbucks and am ready to talk local search rankings.

Read more of Local Search Rankings — PubCon Vegas.

September 19, 2011

Local SEO with Mike Ramsey ━ SEM Synergy Extras

Mike Ramsey on SEM Synergy

Last Thursday we posted a new episode of our SEM Synergy podcast, this one from SMX East in New York City. While I wasn’t able to post about it here on that day (I was knee deep in the final day of liveblogging), the show was mad groovy for several reasons and definitely warrants a […]

September 15, 2011

SMX East 2011: The SoLoMo Landscape

Local Search

Greg Sterling, our mod, says SoLoMo is an amorphous category and can be difficult to discuss as it’s always hanging. 50+% of people access social media sites through handheld devices. Social and mobile are connected, and local is where all transactions happen — people use mobile to navigate the world at their fingertips. The three […]

SMX East 2011: Doing Offers Right

Higher Consideration

Dan Hess @dealradar starts us off. Local Offer Networks has experience with data they use to serve major media companies. Massive growth of local offers continues. Prediction: in U.S. alone, 3 billion gross revenue from daily local deals. New competitors are entering the space faster than those falling out. The total offers published is climbing […]

September 13, 2011

SMX East 2011: Hard Core Local SEO Tactics

SMX East 2011 logo

Here’s another session revived as a favorite from SMX Advanced. However, since the last time these presenters spoke, lots has changed in the local search arena.

Today’s speakers are Mike Ramsey (@niftymarketing), Matt McGee (@mattmcgee) and Will Scott (@w2scott).

We’re about 5 minutes into the session and I lost everything I’d typed. The joys of liveblogging! I’ll try to dive right in and also fill in lost info…

Read more of SMX East 2011: Hard Core Local SEO Tactics.

September 8, 2011

Local Focal Fun You Missed ━ SEM Synergy Extras

add SEM Synergy to your calendar

Another week, another SEM Synergy to dissect! If you’d like to hear today’s show where we mull over the power of infographics and nibble on local biz Digital marketing food for thought, have a listen over at With the show available for streaming and podcasting (we’re on iTunes!) it’s never too late to enjoy the smooth search croonings of Bruce and crew navigating the airwaves.

Read more of Local Focal Fun You Missed ━ SEM Synergy Extras.

September 7, 2011

Who’s Manning the Store: Securing Your Google Places Page

google places logo

In real estate they say that location is everything, which is true to a large extent. But the same also applies to digital space. That’s why there’s such thing as a search engine marketing industry. Location gets you seen, location can make you money, and location will make competitors desperate. In the case of Google Places, having a business catalogued as permanently closed can mean the loss of loyal customers, online traffic and revenue-much-needed-revenue in today’s economy.

Recently, fraudulent closings on Google Places have become a commonplace tactic employed by business competitors, and it turns out it’s rather easy to do. On a Google Places listing, you’ll find basic business information: name, address, hours of operation, reviews, etc. At the bottom of the listing, there is a link to “Report a problem.” From there, you can report that a business is permanently closed, which for all intents and purposes, serves as an important function. What is being discovered is that if enough people report a business as being “permanently closed”, the business is closed, in an online sense of the word.

Read more of Who’s Manning the Store: Securing Your Google Places Page.

Get Started
Learn SEO

Subscribe to Blog Updates

Get email notifications when we publish new blog posts, usually two to three times a week.


a monthly digest keeping digital marketers in the know with SEO, SEM, social media and content marketing hot topics, live events, corporate shuffles, and deserved kudos.

We respect your privacy and never share your email address

Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept