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September 13, 2011

SMX East 2011: Hard Core Local SEO Tactics

SMX East 2011 logo

Here’s another session revived as a favorite from SMX Advanced. However, since the last time these presenters spoke, lots has changed in the local search arena.

Today’s speakers are Mike Ramsey (@niftymarketing), Matt McGee (@mattmcgee) and Will Scott (@w2scott).

We’re about 5 minutes into the session and I lost everything I’d typed. The joys of liveblogging! I’ll try to dive right in and also fill in lost info…

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September 8, 2011

Local Focal Fun You Missed ━ SEM Synergy Extras

add SEM Synergy to your calendar

Another week, another SEM Synergy to dissect! If you’d like to hear today’s show where we mull over the power of infographics and nibble on local biz Internet marketing food for thought, have a listen over at SEMSynergy.com. With the show available for streaming and podcasting (we’re on iTunes!) it’s never too late to enjoy the smooth search croonings of Bruce and crew navigating the airwaves.

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September 7, 2011

Who’s Manning the Store: Securing Your Google Places Page

google places logo

In real estate they say that location is everything, which is true to a large extent. But the same also applies to digital space. That’s why there’s such thing as a search engine marketing industry. Location gets you seen, location can make you money, and location will make competitors desperate. In the case of Google Places, having a business catalogued as permanently closed can mean the loss of loyal customers, online traffic and revenue-much-needed-revenue in today’s economy.

Recently, fraudulent closings on Google Places have become a commonplace tactic employed by business competitors, and it turns out it’s rather easy to do. On a Google Places listing, you’ll find basic business information: name, address, hours of operation, reviews, etc. At the bottom of the listing, there is a link to “Report a problem.” From there, you can report that a business is permanently closed, which for all intents and purposes, serves as an important function. What is being discovered is that if enough people report a business as being “permanently closed”, the business is closed, in an online sense of the word.

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August 23, 2011

Local SEO, Designing for Engagement and Bruce Clay Unplugged – SEO Newsletter

A history of Bruce Clay, Inc.

We’ve got an action-packed newsletter coming to you, set to hit inboxes in the next hour! In our August newsletter, you’ll find essential advice on optimizing your site for local searches, an exclusive interview with Internet marketing pioneer Bruce Clay, and a guide to creating infographics that will grab your visitors’ attention.

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August 1, 2011

Small Business Guide to Using Local SEO to Get New Customers

Small Biz Local Discovery Contest Finalist Badge

This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.

Beginning in October 2010, Google began making changes which have allowed small businesses to be more easily found in search results based on geography. This shift in local search visibility, is easily, the greatest change in search geared toward small businesses since the advent of the search engine. Yes, it’s that good!

All it takes is a little bit of elbow grease and knowledge of a few key factors to help a small business with a physical location rank for searches with local intent.

What is local intent? In short, local intent is identified by Google’s understanding of an online search with the intent to purchase offline; this is also defined as “local search”.

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Conversion SEO: 4 Tips to Get Your Cash Register Kachinging

Small Biz Local Discovery Contest Finalist Badge

This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.

You’ve done the work and you’ve done it well, and now your site proudly sits at the top of Google for all your keywords. Yet your click-thru rate is low and your bounce rate high. What went wrong? Could it be that you were more focused on rank than you were on customers?

This is not uncommon. Too often we blind ourselves into thinking that all we need to do is get to that #1 spot and everything else will take care of itself.

Well, I hate to disappoint you, but if you build a website without special attention to converting visitors into customers, you might as well stand by and watch your online business wither and die in the scorching heat of competition that exists just a click away. So what can you do? How do you parlay your golden SEO into real gold?

Here are 4 easy tips that are sure to get your cash register kachinging.

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3 Surefire Ways to Increase Visibility and Bring in Customers to Your Local Business

Small Biz Local Discovery Contest Finalist Badge

This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.

The day I turned 15, I was eager to find a job. Feverishly thumbing through the business listings of the Milwaukee Yellow Pages, I cold-called business after business looking for a company that was hiring. I contacted close to 50 local businesses before I was interrupted by my father, who had come up, patted me on the back, and told me that while he admired my eagerness to find a job and start earning money for myself, using the phone book as a medium to achieve my goals would never turn out to be effective because they weren’t looking for me – I was looking for them.

After a number of years spent helping companies of all sizes maximizing search engine visibility, I’ve come to realize that not many customers have the time and eagerness to do what I did over a decade ago. As a small business owner, you can’t sit back and wait for customers to come to you – take proactive approach local search marketing and follow these 3 surefire ways to increase search visibility and generate sales.

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July 29, 2011

10 Image Optimization Tips For Local SEO

Exemplar Photos for Local SEO

Once a local business has accomplished setting up their basic foundation for local search optimization, they sometimes dither around wondering what tweaks they can do next to help themselves rank better for local search queries and in map searches. One major area of optimization that many businesses ignore is in optimizing their images. While you may not care about whether your site ranks well under image search, the advent of Blended Search (which Google calls “Universal Search”) has meant that pictures often have the chance to rank on the main search results page. Even before Google, Bing, and Yahoo! had really pushed Blended Search results, well-optimized images were already a major component for helping webpages to rank well in keyword search results. Since this can help in the same way with more specialized local search results, here are a handful of optimization tips to help you get as much advantage as possible from images.

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May 19, 2011

Quick Tips: Optimizing a Site for Local Search

Street sign in Richmond

If you’re a regular reader of the Bruce Clay Inc. blog, you have probably seen various posts our wonderful writers put together about local optimization as it relates to Google Places and claiming your profile, asking for reviews in Yelp and managing local directory submissions.

Today, I would like to look at local SEO from a different angle, and provide a few tips to help you optimize your website in order to make it more SEO friendly from local search point of view.

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March 29, 2011

SEO Factors and Trends Report: Developments in Search

Street Signs

Bruce Clay Australia released its SEO factors and trends report for 2010, highlighting the changes we saw in search this past year, and tips on how to best address them.

For those who haven’t had time to keep up with all the developments in search in 2010 (and let’s face it, what businesses have the time and resources to follow this as closely as those in the industry do?), this is an insightful look into the direction search is headed, and how to stay on the same path.

In this post, we’ll take a look at some of the highlghts of the report and share some additional insight we’ve compiled here at Bruce Clay headquarters.

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