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Search Engine Optimization Services


To address different types of business needs and services, Bruce Clay, Inc. offers several search engine optimization services. In many instances, one service may be all that is necessary. However, it is not uncommon for a company to combine professional SEO services (kind of like an a la carte menu) such as SEO Training with SEO Consulting, or perhaps SEO Training with a Design Evaluation. As a result, whether you are a small, medium or large company, we have a search engine marketing and placement service that can help.

Our clients range from small local businesses to multi-national firms. Our services are always tailored to match the needs of the client.

This page provides an overview of each SEO optimization service to help you learn more. We encourage you to read through each description and when you are ready, complete the SEO proposal request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900. We are a legendary Search Engine Optimization Company that is ready to help!

Do-it-yourself Products


  1. Search Engine Optimization Book - we are pleased to be the selected authors for a 746 page comprehensive beginners guide to SEO offered as part of the Wiley Brothers publication series: the Search Engine Optimization All-in-One for Dummies book.
  2. SEO Tools - we offer a fantastic set of power tools known as the SEOToolSet® that covers keyword research, page edits, ranking reports, competitor reports, server validation and more. These products are only available on a subscription basis. These products run from our servers and thus do not fall prey to access limitations common to other desktop systems. There is a 30-day refund trial-period readily available.
  3. SEO Training Services - we offer an acclaimed SEO course, with a ton of praise and worldwide clients. The contents is geared for beginner through advanced SEO, for marketing and web designers, and for business managers needing to know the where, when, why and how of SEO.There are several opportunities for training: 1-day Conference courses, our own scheduled classroom sessions, and on-site courses taught at client locations.
  4. SEM Synergy - we are the hosts of the podcast show SEM Synergy available on demand from a website of that same name. Downloads available for your ipods as well, so listen often.
  5. SEOToolSet Newsletter - our FREE newsletter, published monthly, and with years of archives and tons of information. For tens of thousands on our mailing list this is required reading. The SEO Newsletter free subscription only takes an email address and you can always opt out.We use this media to announce our own company changes and schedules and do not accept any ads.

Full Service Programs


Localware - Local "we do it all" Internet Marketing Program

This is a very comprehensive all-included "turn-key" service designed for very small local-region geo-targeted businesses. Our small business service has been employed to address the specific targeting needs of a city-centric client site where the clients DO NOT have any website (yet). In this project will take six generic phrases that when combined with six location centric keywords (thus 36 keyword phrases) to create a website, all content, hosting, and promotion to generate specific visitor and phone traffic for your business. Your Localware website will generate appropriate local traffic, and that is what we focus on providing: traffic. Although there are several deliverables, the initial deliverable is to make your website, then the ongoing deliverable will be page edits, reports, and appropriate link development. Need more information on Localware SEO Local Geo-targeted Services?

SEO Site Assessment Services - We analyze and report on your site needs

Our SEO Site Assessment Report is designed to give clients an in-depth critique of their site, identifying areas where improvements can and must be made. It gives a prioritized list of open issues and recommendations for the repair of each.  We also identify "rabbit holes" where it would be useful to deep dive into issues and opportunities, and some of these are deep and life changing, so this identification sets us apart and ahead of your competition. The Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where organic search engine optimization improvements are needed. This report takes approximately seven weeks to research, write, and produce, with suitable time provided to discuss the report and suggestions. Need more information on SEO Site Assessments?

SEO Consulting Services - Flexible program with training tailored to your exact needs

Our SEO Consulting Programs are specifically designed for companies with an internal marketing and webmaster staff who would like some external expertise and guidance. Bruce Clay, Inc. will work with you in a co-operative fashion to provide your company with knowledge to create and maintain a search-engine rewarded site. This is an excellent project for doing the "rabbit hole" research and to work towards your authoritative best of breed rankings. We tailor your Consulting program for search engine optimization services based upon your in-house capabilities and intent, and the complexity of your site and your competition. Need more information on SEO Consulting Services?

Professional SEO Services - Full service turn-key with training program

Our Professional SEO Services program is our comprehensive turn-key full-service program for national websites. This is the program where we do the heavy lifting on the SEO optimization project right down to page edits and link management. It is still your site, but we take care of the project details keeping you up to speed along the way. Our Professional Search Engine Ranking Services program includes the following:

  • Discovery Interview
  • Site Review
  • Initial SEO Assessment Brief
  • Strategic Link Analysis Report
  • Keyword Research and Analysis
  • Editing of defined Landing Pages and selected Sub-Pages
  • Search Engine Submission
  • Link Assessment and Management
  • Monitoring of Search Engine Rankings
  • Competition Search Engine Ranking Reports
  • SEOToolSet® Training Services
  • Project Communications and Status