Pay Per Click (PPC) Management Rates

We approach PPC Management with a very different philosophy than most. Our philosophy is that keywords should be selected and managed if they convert and achieve your business goals. Conversion can be defined as immediate revenue or delayed revenue such as a lead.

As a result we do not typically advocate clients have hundreds or thousands of keywords. Instead most of our clients generally have 150-300 keywords and we manage them to achieve a targeted conversion metric such as Cost Per Sale/Acquisition or Cost Per Lead (if conversion can be measured.)

Our base rate for this service starts at $1,950.00 USD. Each month, the Client must provide:

1. A deposit on this account ("Service Fees") equal to the largest Monthly Fee plus the largest monthly PPC Spend which must be made five business days prior to the end of each month. The deposit must be accomplished in advance of the spend.
2. A monthly deposit of fees equal to the Monthly Fee plus the current month's PPC Spend which must be made five business days prior to the end of each month.
3. We will retain the Monthly Fee then deposit the PPC Spend into search engine accounts.
4. Failure to provide Service Fees via wire transfer five days prior to the deposit date required by the search engines may delay the monthly continuation of this project. We will only continue services once Service Fees have been received at our bank.

The example of this is that a $25,000 PPC Spend (amount deposited in, for example, your Google account managed by us) with a calculated fee (based upon keyword distribution) of $4,000 service (for a total of $29,000), must be deposited (wired or company check) in our bank account five business days prior to the end of each month. We will retain the Monthly Fee and distribute the PPC Spend into the Google, Yahoo!, etc. account with an intended activation date of the first of each month. Having us handle the distribution allows us to balance the PPC Spend as appropriate between the various search engines to maximize the traffic and project goals.

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