How Do I Choose the Right Type of SEO Audit for My Migration?

• Overview
• What I Think
• Deep Dive: Selecting the Right SEO Audit for a Migration
• 7-Step Action Plan for Choosing and Applying an SEO Audit
• Quick Solutions
• About Us

Overview

Selecting the right type of SEO audit is an important part of a successful website migration. The audit should always be as thorough as possible so that you have an SEO action plan that supports site performance and search visibility.

What I Think

Which type of SEO audit best fits a migration? Starting with an in-depth look at a website helps guide many of the migration decisions.

An audit that does not support migration SEO goals can waste time and resources during the process.

Another issue is failing to connect audit findings to migration execution. You must always use audit insights as a framework for action to ensure better outcomes.

The right tools and expertise also play a critical role. Choosing between automated, hybrid and technical audits depends on project scope and team capabilities.

Deep Dive: Selecting the Right SEO Audit for a Migration

Choosing the right audit type is a balance between business goals, technical needs and your available resources:

Evaluate Audit Types

Review the different types of SEO audits available. Automated audits identify surface-level issues such as broken links and missing metadata. But manual, technical audits provide deeper insights. Of course, they require more time and expertise. It’s almost always better to be more thorough. 

Get Expert Support

You’ll want to engage SEO professionals who specialize in technical website audits. Choose carefully. It’s this expert guidance that helps prioritize issues to work on and uncover any hidden risks.

Align Audit with Timeline

Consider your migration timeline when considering a technical website audit. Short timelines are not ideal while longer timelines allow for more comprehensive audits.

Integrate Audit Findings into Your Strategy

One of the worst things you could do is get an audit and then ignore the action items in it. Use your audit findings to inform migration planning and execution. This ensures the audit drives ROI.

Monitor Post-Migration Performance

Tracking your site performance after a migration helps you to track the audit’s impact on your outcomes. 

7-Step Action Plan for Choosing and Applying an SEO Audit

Follow these seven steps to select and implement the right SEO audit for your migration:

1. Research the available SEO audit types including automated, manual and hybrid approaches. Determine which audit type best aligns with your project and resources.
2. Engage expert SEO professionals who specialize in providing technical website audits and site migrations.
3. Align your audit with migration objectives and be sure that all audit findings are documented with action items that are prioritized for reference and execution.
4. Adjust the migration timeline as needed to make room to incorporate audit recommendations.
5. Conduct a follow-up audit post-migration to uncover any remaining challenges.
6. Adjust your SEO strategies based on performance data and user feedback.
7. Plan ongoing audits when there is a need to maintain long-term SEO performance.

Choose the right SEO audit and ensure a successful migration with expert guidance:

Schedule Your SEO Audit Consultation!

Quick Solutions

• How do I ensure my SEO migration goals lead to measurable success?
• How do I create a streamlined process for managing my team and tasks during migration?

About Us

Bruce Clay Inc. has been a leader in SEO and digital marketing innovation since 1996. Our team specializes in technical website audits and site migrations, among other strategic SEO services. We combine technical expertise with C-suite level strategies to ensure a smooth migration. Learn more about Bruce Clay Inc.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.