LocalWare: Expert SEO Services for Local Businesses

Smiling woman standing outside local storefront.

We’re proud to offer LocalWare, our specialized program focused on helping local businesses get more visibility, traffic and customers.

If you only have a single storefront or multiple locations — or if you’re a franchise at the national, regional, or city level — our LocalWare service gives you the expert SEO, content and PPC strategies your business needs to grow and thrive.

On this page:

LocalWare Sites Program
LocalWare Enterprise Program
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LocalWare offers two tailored solutions:

LocalWare Sites: Perfect for businesses that have five locations or less that need a focused SEO approach with just the right level of service.

LocalWare Enterprise: Made for larger businesses with three or more locations, Enterprise provides a comprehensive strategy to scale your visibility across multiple markets.

Bruce Clay Inc. is an advanced professional SEO agency and we’re here to help you win in search — no matter how big or small your company is.

Here’s how our LocalWare service can help your business succeed:

LocalWare Sites Program

*All pricing and services described are Monthly with a 1-year commitment, billed quarterly.*
*$ indicates an additional fee for add-on service*
LocalWare Service	Tier 1 $1750	Tier 2 $2750	Tier 3 $3750
Expert Project Setup and Onboarding	✓	✓	✓
Keyword and Competitor Research	✓	✓	✓
Monthly Reporting	✓	✓	✓
Google Business Profile Review and Repair	✓	✓	✓
Included SEOTraining.com Memberships	1	2	3
Ask Us Anything Support Hours	1	2	3
Ongoing SEO Maintenance		✓	✓
Quarterly SEO Webinars and Q&A		✓	✓
Professional SEO Content Creation Pages (~600 words) Per Quarter		✓	✓
Advanced Crawler Technical Audit		✓	✓
Included SEO Team Calls	$	1	2
Content Rewrites		1	2
Advanced On-Page Optimization			✓
Structured Data Review and Repair			✓
Internal Linking Review and Repair			✓
Page Performance and Speed Optimization			✓
Digital PR Hours			1
Social Profile Monitoring and Management			✓
Add-On Services
Additional Ask Us Anything (AUASEO) Hours	$
Google Business Profile Reputation Management	$
Website Technical Health Check	$
Additional Professional SEO Content Pages		$
Localized Landing Page Development		$
Schema Implementation		$
Additional Digital PR Hours			$
Speed Optimization Audit			$
Advanced Local SEO			$
E-commerce SEO Services	$	$	$
Advanced Competitor Analysis	$	$	$
Custom Reporting Dashboards	$	$	$
Voice Search Optimization	$	$	$

Multiple location discounts are available. 2nd sites within the same platform and related to the same products and services are discounted 10% to 50% based upon quantity and site complexity. Inquire for details.

The LocalWare Sites Program consists of three tiers to fit your unique business needs:

Tier 1: Essentials ($1,750)

Tier 1 focuses on foundational SEO and local optimization to establish an online presence and ensure your website is set up for success. Here’s what you’ll get:

Expert Project Setup and Onboarding

We start with a detailed assessment of your business, goals and website. This process ensures a customized strategy, including validating your Google Business Profile for optimal local search visibility.

Keyword and Competitor Research

Gain an edge by understanding your audience’s search behavior and identifying gaps in your competitors’ strategies. This research forms the foundation of a winning SEO plan.

Monthly Reporting

Stay informed with regular updates on your SEO performance, including traffic insights, ranking improvements and actionable recommendations.

Google Business Profile Creation and Review

We create or audit your Google Business Profile to ensure it’s fully optimized. This includes accurate information, compelling descriptions and local keywords to attract nearby customers.

Included SEOTraining.com Memberships (1 Membership)

You’ll get one membership access to SEOtraining.com, our industry-leading online SEO training platform that trains you how to better understand SEO strategies and concepts.

Ask Us Anything Support Hours (1 Hour)

You’ll have dedicated time with our SEO experts to answer any questions or concerns about your SEO strategy.

Add-On Services for Tier 1

Additional services are available:

Additional Ask Us Anything (AUASEO) Hours: For ongoing support beyond the included hour.

Google Business Profile Reputation Management: Add review monitoring and response services to improve local trust and visibility.

Website Technical Health Check: A deeper technical audit to uncover advanced issues.

Tier 2: Growth ($2,750)

This tier is designed with growth in mind. Our experts will help you refine strategies, boost rankings and expand your online presence through ongoing SEO efforts and technical improvements.

Ongoing SEO Maintenance

SEO isn’t once-and-done — ongoing maintenance keeps your SEO strategy current with the latest algorithm changes, regular updates and fresh content optimization.

Quarterly SEO Webinars and Q&A

Attend our expert-led webinars to understand the latest SEO trends and best practices. These interactive events include actionable strategies and insights for your business.

Professional SEO Content Creation Pages (~600 words) Per Quarter (2 Pages)

Turn your site into a towering authority in your niche with optimized, high-quality content tailored to rank for relevant keywords and keep your audience engaged.

Advanced Crawler Technical Audit

Identify and resolve hidden technical issues, such as broken links and duplicate content, using sophisticated crawler tools to ensure optimal website performance.

Included SEO Team Calls (1 Call)

Collaborate directly with our SEO team to review progress, discuss strategies and align on goals.

Content Rewrites (1 Rewrite)

Refresh outdated or underperforming content to keep it relevant and aligned with SEO best practices.

Add-On Services for Tier 2

Additional services for tier 2 include:

Additional Professional SEO Content Pages: Need more pages of content? We’ll help you create more content to target niche keywords and audiences.

Localized Landing Page Development: Target specific cities or neighborhoods to boost local search rankings.

Schema Implementation: Enhance your site’s search visibility with rich snippets using structured data.

Tier 3: Optimization and Expansion ($3,750)

Our highest tier is all about advanced optimization and technical excellence to maximize your search rankings, user experience and authority in your space.

Advanced On-Page Optimization

Fine-tune every detail on your site — from meta tags and header structures to keyword density — ensuring each page is optimized for ranking and conversion.

Structured Data Review and Repair

Improve how search engines interpret your content by implementing structured data, increasing your chances of appearing in rich snippets.

Internal Linking Review and Repair

Strengthen your site’s architecture by optimizing internal links to guide users and search engines more effectively.

Page Performance and Speed Optimization

Faster sites rank higher and retain more visitors. This service ensures quick load times through technical optimizations.

Digital PR Hours (1 Hour)

Build authoritative backlinks and improve brand reputation with digital PR efforts such as press releases and outreach.

Social Profile Monitoring and Management

Monitor and manage your social profiles to maintain consistency, grow engagement and enhance local visibility.

Add-On Services for Tier 3

Tier 3 add-on services include:

Additional Digital PR Hours: For more comprehensive backlink campaigns and outreach efforts.

Speed Optimization Audit: A deeper dive into core web vitals and other performance metrics.

Advanced Local SEO: Target hyper-local opportunities with tailored strategies for specific geographic areas.

General Add-On Services Across All Tiers

LocalWare offers even more services to help you get the best SEO results:

E-commerce SEO Services: If you’re an e-commerce business running an online stores, this add-on focuses on product optimization, reviews and schema to maximize sales.

Advanced Competitor Analysis: Dive deeper into competitors’ strategies, reviewing backlink profiles and paid search campaigns.

Custom Reporting Dashboards: Get interactive dashboards with real-time data tracking for SEO KPIs.

Voice Search Optimization: Optimize for emerging technologies like voice search.

LocalWare Enterprise Program

Sun setting behind city skyscrapers.
Our LocalWare Enterprise program is a full-service SEO program that includes the services above, but with a twist.

We determine what services are appropriate for your multiple location (3–20) project. Then we will set up the program so that the sites covered are processed in rotation. That means each site receives their fair slice of the overall project service time, shared with their other sites.

This approach allows a lower average per-site fee, and it offers full service for all sites. The rotation gives every site the appropriate attention it needs.

For national projects, this is a multi-site agreement. The fee is negotiated based upon the overall needs (history, rankings, technology, content) of the project. For instance, we may have a $10,000 fee for 5 sites (or a $14,000 for 14 sites — it is negotiable). These projects often have a higher need for content per site so that is a specific negotiation point.

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Cheap SEO is a near-death experience. When it comes to SEO services, there are only three things: quality, speed and price. NEVER sacrifice SEO quality … always go with seriously seasoned experts.

We’ve helped companies get more website traffic, earn top search positions and grow their business for nearly 30 years. You know your business — we know SEO.

We believe it is best to provide expert services at a reasonable rate. We earn your business through the right work. We earn your business by treating it as our own.

Ready to move forward?