Have a bourbon instead of worrying about Bourbon.

Spotted on John Battelle’s blog, GoogleGuy, the unnamed Google employee who haunts the forums dispensing Googlic wisdom and suffering the pleas of webmaster and SEOs alike, has weighed in on the current Google Update.

His response reads in part:

Here’s the advice that I’d give now: take a break from checking ranks for several more days. Bourbon includes something like 3.5 improvements in search quality, and I believe that only a couple are out so far. The 0.5 will go out in a day or so, and the last major change should roll out over the next week or so. Then there will still be some minor changes after that as well. So my “weather report” along the lines of http://www.ysearchblog.com/archives/000095.html would be a recommendation that rankings may still change somewhat over the next several days.

It’s interesting that he mentioned the Yahoo blog post. They gave the community a heads-up on their most recent update in response to Danny’s request for greater transparency. Could Google be learning to be more transparent as well?

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

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