Meet the Search Engines

After a great lunch that unfortunately ended up more on my shirt than my stomach, we have a quick chat with two leading figures among the Google and Yahoo search teams, Priyank Garg – Director of Product Management for Yahoo Web Search and Greg Grothaus- Senior Software Engineer for the Google Search Quality Team.

The two head honchos go all out upsizing each other with innovation mania!

New innovations at Yahoo

  • Yahoo BOSS (Build your own search service)
  • Really imposing barriers to entry prevent new entries into the search industry so search is primed for innovation
  • BOSS lets you build upon Yahoo’s current search offering and customise it
  • You can re-rank results, blend results, use any monetization platform, access unlimited queries and present queries in any way. These are only some of the capabilities of BOSS
  • Developers pay based on the volume of queries and type of query or they can display Yahoo search ads in lieu of payment if they meet certain requirements
  • Yahoo SearchMonkey
  • SearchMonkey is a tool for site owners to increase the quantity and quality of organic search traffic by customizing search results to make them more visually
  • appealing and structured
  • Designed for publishes and third party developers
  • Very simple to implement

[I have only been preaching Search Monkey at every Friday arvo beer, chips and search sessions round at BCA (that’s Bruce Clay Australia) HQ for the past 6 months… *mutter* But no one listens to me… – Kate]

Google Innovations

  • Google suggest with local flavour- the search recommendations now have a local slant to them
  • Crawl error sources – these errors are now shown in context by providing links to the site and on which side of the link the error is located on
  • Vulnerable Site Warnings – Google informs webmaster via webmaster tools if they think that your site is vulnerable to attack
  • Google services for websites
  • Search Wiki-if you are logged in with your Google account you can change the ranking of sites, comment on the pages etc
  • PDF optical character recognition
  • Improved flash indexing

Great to see reps from the big search engines here and keeping us updated on their new features and innovations.

See kgamble's author page for links to connect on social media.

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