A Look into Our Most Popular Blog Posts

It’s the close of a Monday, so how about some light reading? OK, I lied. There’s nothing “light” about these powerhouse blog posts I’m about to share with you.


Here on the Bruce Clay, Inc. blog, our staff writes about a variety of Web marketing topics; we like to mix it up and include everything from “how-to” posts to in-depth analyses on hot issues facing the industry to opinion pieces and more. We’re also really lucky to have great guest authors from time to time.

It’s interesting to see the kinds of topics people get excited about here on our little blog. It gives us insight into what matters to our community and how we’re doing as far as providing value.

So I thought it’d be fun to share with you the top-performing posts on our blog for the first half of 2012, based on metrics like traffic, shares and comments.

  • Biggest Facebook Marketing Mistakes of 2011: In this guest post by Brian Carter, author of “The Like Economy: How Businesses Make Money With Facebook,” he shares what not to do with your Facebook marketing, based on his many experiences in the world of social networking.
  • Why Is Google Allowing Rich Snippet Spam? Unsuspecting consumers beware: those reviews may not be legit. In this post, our very own SEO analyst Bob Meinke shares what he uncovered in the way of Rich Snippet spam in the SERPs. Read on to see what he found.
  • Twitter: The Single Greatest Relationship and Branding Tool: This guest post by Shannon Downey of Pivotal Production wasn’t even written this year, but it continues to grow in shares and traffic. In her post, she reflects on Twitter as a true relationship tool, and illustrates her point with a sweet infographic.
  • 6 Online Marketing Problems Local Business Owners Face and How to Fix Them: Tackling search engine optimization as a local business is no small feat; that’s why BCI’s Virginia Nussey gives a jam-packed, in-depth blog post full of search marketing goodies for merchants to boost their business online. Check out this starter guide.
  • Tips for SEO Web Design and Site Architecture: C’mon, do you really need to think about SEO in the beginning stages of designing a website? You bet your sweet patootie. In this post by yours truly, I dive into the fundamentals of architecting a site from the ground up with SEO in mind.
  • How to Choose Social Media Share Buttons: The options for social sharing on the Web are dizzying. Any given blog post could have 20 social share buttons or more attached to it. In this post, I help you cut through the clutter and choose the social share buttons that matter most.
  • 10 Image Optimization Tips for Local SEO: Content isn’t limited to text, so don’t forget to optimize other types of content for search, including images. In this guest post by Chris “Silver” Smith of Argent Media, he gives lots of handy tips on optimizing images for local search.
  • Google Social Analytics: How the Pages Report Can Boost Content & Social Performance: Not too long ago, Google Analytics launched new social reporting integrated into its data that reveals much about top-performing content. Learn how one report in particular, the “Pages” report, can really boost your content strategy.
  • Your Complete 2012 Guide for Tackling Important SEO Issues: Published in January, Bruce Clay Australia created the “SEO Factors and Trends Report” — a list of things you simply can’t ignore in your Web strategy and what to watch out for in the world of SEO in 2012 (unbeknownst to all of us how much Penguin would be flapping its wings and causing such a stir). This report has some great information about how to tackle some hot issues in SEO.
  • And still going strong after all these years … drumroll please … How to Properly Implement a 301 Redirect:  This post comes from the land of 2007, and was written by Lisa Barone when she was still a blogger with us, prior to Outspoken Media. How’s that for nostalgia and staying power?

Jessica Lee is the founder and chief creative for bizbuzzcontent Inc., a marketing boutique that focuses on digital content strategy and professional writing services for businesses.

See Jessica's author page for links to connect on social media.

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3 Replies to “A Look into Our Most Popular Blog Posts”

Hi Jessica, long time not reading your post. Yes, I read his book Brian Carter, author of “The Like Economy: How Businesses Make Money With Facebook, it is a great book. Will going to read the rest post that you recommended. How about Linkedin? I would like to suggest if you could gather top articles or posts about Linkedin, it would be very helpful because Linkedin is the most powerful social networking sites for social media marketing (B2B)

Nice analysis, Jess! Chewing on these topics for a moment reveals some things for me to think about as a writer hoping to meet my audience’s needs. My takeaways:

– The power in these headlines stands out. They all make big promises and “tips” and “how to” make multiple appearances.
– Posts exploring tools seem to be popular.
– Nothing beats a truly useful evergreen how-to.

Thanks, V — totally agree! The more industry-focused news was the runner up to these types of topics. But, nothing beats those tactical guides — and titles do have a lot to do with drawing people in.


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