Schedule for Ad:Tech San Francisco 2008

Hi, Friends. It’s time to talk about what sessions we’ll be covering at the next search-related conference. This time it’s Ad:Tech San Francisco and Susan is the one who will be doing all the liveblogging while I sit home-side consuming fruity drinks with little umbrellas in them. Ah, how the tides have changed.

Bruce has returned from Australian SEO training and will be moderating the Tactical SEO Workshop on Thursday, April 17th. You can catch him will speakers Aaron D’Souza (Google), Bill Macaitis (Fox Interactive Media) and Stacie Ito (AT&T). It should be a good one, so be sure to catch it if you’re in town.

And because no conference is complete without our extensively awesome liveblogging coverage, below you’ll find a tentative list of where Susan will be during the show.

Why is Susan’s schedule tentative? Because if there’s a session you think she should be attending but isn’t, we’d like you to let us know. If you think that instead of attending a session, she should be having a meeting with you, let us know. If you think she should skip an entire day of sessions to go shopping for presents for me and Virginia in San Francisco, let us know that too. It’s like your very own Choose Susan’s Adventure story. Fun, right?

Day 1: Tuesday, April 15

9:00am-10:30am: Keynote Presentation – This Is Not Your Father’s Kodak
10:45am-11:45am: Keynote Presentation – The Art of Conversation: Building Great Brands in the Digital Age
12:00pm-1:00pm: Follow The Money: The Buyers Weigh In
2:15pm-3:15pm: Futuresearch: Watch This Space (Presented by SEMPO)
3:30pm-4:30pm: Beyond the Pre-Roll: That State of Online Video
4:45pm-5:45pm: The Internet Economy

Day 2: Wednesday, April 16

9:00am-10:00am: Keynote: Consumers, Content and Control – Big Media in the Digital Age
10:00am-11:00am: Keynote Roundtable: State of the Industry
11:00am-12:00pm: Keynote Roundtable: You Don’t Know Jack! Teens Speak Out
12:15pm-1:15pm: Tactical Search: Local & Mobile Search
2:45pm-3:45pm: Digital Ad Networks – Are They Safe For Brands?
4:00pm-5:00pm: Gamer Nation – Exploring Advertising Effectiveness in the Gaming Ecosystem
5:15pm-6:15pm: Trench Warfare in the Digital Age – Relationship Marketing Makes a Comeback

Day 3: Thursday, April 17

9:30am-10:30am: Building Lifetime Value – Acquisition, and Retention Strategies in the Digital Age
10:45am-11:45am: Advertising in the On-Demand Universe
12:00pm-1:00pm: Multicultural Marketing – US Hispanics Driving the Digital Revolution
2:15pm-3:15pm: Making Widgets and Gadgets Work for You
3:30pm-4:30pm: Email 2.0 – The Empowered Consumer and You
4:45pm-5:45pm: Closing Keynote: Internet Superstar, Live at Ad:Tech

Lisa Barone is a writer, content marketer & VP of strategy at Overit Media. She's also a very active Twitterer, much to the dismay of the rest of the world.

See Lisa's author page for links to connect on social media.

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One Reply to “Schedule for Ad:Tech San Francisco 2008”

Wanted to let you know we just launched a Scheduler for ad:tech at:

You can read about some of the benefits of using Sched instead of the
official scheduler at:

Would definitely appreciate any heads up about events/meetups/parties
going on during ad:tech that we can include.



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