SEO Training Comes to East Coast, Australia & Italy This Month

For Bruce’s birthday we decided to send SEOToolSet Training™ on an international tour!

Throughout October, our SEO training course is making stops on the East Coast of the U.S., three cities in Australia, and Milan, Italy. Racking up those frequent flier miles, are we SEOToolSet Training?

Training is the foundation of a successful SEO campaign, setting the stage for expectation, implementation and communication.

Attendees of Bruce Clay, Inc.’s SEO training leave with an improved understanding of the technical requirements of search engine marketing, appropriate site goals and metrics, and the cost of achieving these goals through the site.

During yesterday’s SEM Synergy podcast, we got to talking about how educational opportunities like training provide the face-to-face time and in-depth knowledge transfer to facilitate understanding and cooperation across an organization so vital for SEO. If you’re unsure on how SEO training and an understanding of best practices can affect your organization and your Web site, you may want to check that out.

Meanwhile, if you’re looking for SEO training opportunities near you that are focused around a current and proven methodology, take a look at the international line-up for Bruce Clay, Inc.’s SEO training course.

SMX East

Just next week, Bruce will be presenting a one-day SEO training course in conjunction with Search Marketing Expo – SMX East. It’s not too late to register for the course which takes place October 8 at the Westin Times Square.

The course follows an action-packed curriculum that establishes an understanding of search marketing practices and the intent behind them. Attendees also receive a three-month subscription to the SEOToolSet.

Garden City, Long Island, New York

Along with learning about search engine optimization best practices, the most up-to-date recommendations from search engines, SEOs place among the organization’s business goals, and time-tested technical approaches to search engine optimization, the three-day course affords attendees the opportunity to get hands on with the suite of SEO tools with the guidance of the instructor and invaluable Q&A time.

Bruce Clay, Inc.’s director, Eastern region operations, Christopher Hart, leads this three-day standard SEOToolSet Training course at the Garden City Hotel. Completion of the three-day standard course qualifies attendees for the SEOToolSet advanced certification course.

Australia – Brisbane, Melbourne and Sydney

Bruce Clay’s Australasia office is presenting one-day SEOToolSet Training courses across the continent throughout October.

• Brisbane: 14 October at the Novotel Brisbane Hotel
• Melbourne: 20 October at the Stamford Plaza Melbourne
• Sydney: 29 October at the Menzies Hotel

Director of Bruce Clay Australasia, Jeremy Bolt, will lead attendees in this overview course designed for managers and SEO team members. Attendees walk away with a foundation for cooperation in the technical requirements of SEO and an understanding of underlying goals. Because even the most experienced SEO can’t be effective without collaboration from other departments and support from the organization as a whole.

Milan, Italy

Rounding out the international tour dates, Bruce Clay Italia will host a three-day standard and advanced SEO training course taught by Bruce at the Doubletree Hilton Milan from October 26-28. Completion of the advanced course qualifies attendees to become a certified SEOToolSet analyst. SEOToolSet certification is an assurance of an SEO’s adherence to SEO ethics and guidelines set by search engines.

For SEO training that’s comprehensive, foundational, technical and business-minded, backed by more than a decade of experience and designed by Bruce Clay, we hope you check out our SEOToolSet Training courses, coming to your part of the world soon!

Virginia Nussey is the director of content marketing at MobileMonkey. Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay Inc., having joined the company in 2008 as a writer and blogger.

See Virginia's author page for links to connect on social media.