SES New York 2010 Liveblog Coverage

Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We’ve got a bunch of ways to do that this year.

First up, on Monday, start the conference off right with SEO training. It’s an all-day class taught by Bruce and you get to take home a copy of the book I spent a year of my life on, SEO for Dummies All in One. Bring it with you to the rest of the conference and I’ll force my broken crippled hand to scribble something trite in it.

At the conference itself, you can visit our booth (#1217) or you can catch one of Bruce’s three speaking opportunities. I’m thinking the White Hat, Black Hat: Unconferenced session at the bar is going to be unmissable.

As for me? I’m liveblogging this time around and you’ll find my schedule below. Use it wisely to plan treats, bribes and icepacks for my hands.

SES 2010 logo

So, to recap…


Mon. March 22 Search Engine Optimization Training

Bruce will be speaking at:

Tues. March 23, 4:00 – 4:20 p.m.: Theater Presentation in the Americas Hall 1 exhibit hall – “What to Look For in an SEO Vendor”

Wed. March 24, 5:00 – 6:00 p.m.: SEO Super Tools

Wed. March 24, 6:00 – 7:00 p.m.: White Hat Black Hat: Unconferenced (This is a first-time, unique session, taking place in a bar.)

We’ll be in booth #1217 in the exhibit hall.

And I’ll be here:

Day 1: Tuesday, March 23

Time BCI Liveblog Coverage Session Description
9:00 a.m. Opening Keynote: The New Rules of Marketing and PR – David Meerman Scott Session Description
10:45 a.m. How to Become a Link Magnet Session Description
12:45 p.m. Post Mortem: Banned Site Forensics Session Description
2:00 p.m. Keynote Panel: Search Marketing: Analyze This Session Description
3:30 p.m. From Real-Time Search to Dynamic Discovery Session Description
4:45 p.m. Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat Session Description

Day 2: Wednesday, March 24

Time BCI Liveblog Coverage Session Description
9:00 a.m. Morning Keynote: Be Awesome: Ideas for Approaching Search Analytics Differently Session Description
10:30 a.m. Social and Search: Integrating Social Media and Search to Drive the Brand Session Description
12:45 p.m. Keynote Panel – Video: The Next Digital Marketing Frontier Session Description
2:15 p.m. Stretching Your Marketing Dollars: The Upside of Search Session Description
3:45 p.m. Behavioral Analytics and Search Data-Driven Marketing Session Description
5:00 p.m. Where Search and Social Media Collide: Real-Time Search and Twitter Session Description

Day 3: Thursday, March 25

Time BCI Liveblog Coverage Session Description
9:00 a.m. Morning Keynote – The Evolution of Search: End Users Signal The Way Session Description
10:30 a.m. Eye Tracking Research Update Session Description
12:45 p.m. 21 Secrets of Top Converting Websites Session Description
2:15 p.m. Spotlight on Fashion: Blogging for Style Session Description
4:00 p.m. Conversion Ninja Toolbox Session Description

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.

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