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Link Building Archives - Bruce Clay, Inc. Blog

November 6, 2017

Bruce Clay’s Views on Building Links for SEO

Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the past 20 years.

If you’re in the business of attracting traffic to a website and building brand awareness, you should care about how links impact your key performance indicators. As an SEO agency, we’ve written about how to get high quality backlinks in the SEO Tutorial. That resource covers link building best practices in black and white. But where personal experience and opinion is concerned, we have our own view of how links should be managed.

While we are sure some people will disagree with some of these views, we created this declaration that outlines what we hold true when it comes to web links.  

We believe …

Read Bruce Clay’s Views on Building Links for SEO.




January 31, 2017

35 White Hat Link Earning Ideas

smiling woman

High-quality backlinks are a website’s friend; they help establish a positive reputation about your brand and business to customers and search engines.

When you have organic inbound links pointing to your website from another website, search engines will bump up the E-A-T factor (Expertise, Authority, Trust) and ranking gains will follow.

The problem is that not all backlinks are the result of real business relationships. Search engines value backlinks only when they’re the authentic results of your marketing strategies and not because you opened your wallet and bought them.

Think of links as the natural byproduct of happy customers and impressed industry affiliations that are attracted to the efforts or achievements of an individual or organization. We use the term “link magnet” to describe a campaign to attract links as a result of doing something outstanding or offering something exceptional. Like metal attracted to a magnet, people will naturally share and link back to your content or campaign by sheer power of its attraction factor.

Here is a list of 35 natural and safe (white hat) link earning ideas that have the potential to produce quality backlinks that support a healthy website and are an honest reflection of your reputable brand.

Read 35 White Hat Link Earning Strategies.




September 29, 2016

17 Ways Link Building Can Go Awry

Shah Menz at SMX East 2016

Link removal specialist Sha Menz has a word of warning for SEOs: Manipulating the link game is like everything else — it’s all fun and games until someone loses an eye.

A superhero SEO can come along and save your site, but there are much more powerful things your superhero SEO could be doing rather than link cleanup.

Read 17 Ways Link Building Can Go Awry for 17 areas where link building can go awry and 3 ways link building can be done best!




September 23, 2016

The Long-Anticipated Real-Time Penguin Is Live

icy landscape

Editor’s note: We’re updating this post as we get more news and comments.

Big news in the world of search this morning. Google released a major update to its link analyzing algorithm, Penguin, today. This latest update is the long-anticipated upgrade that will help sites previously penalized by Penguin get out from under the SEO shadow of spammy paid links.

Read comments from our VP Duane Forrester and Google Webmaster Trends Analyst Gary Illyes in this post.




September 1, 2016

Why You Don’t Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

We talk a lot about links in the SEO industry.

Here we’re going to talk about the absence of links.

How a mention without a link is good for SEO.

What is linkless attribution? Read on for the Power of the Linkless Mention.




November 12, 2015

Is Google about to Unplug Its Penguin?

Unplug Penguin Feature Square

TL;DR – A theory: The next Google Penguin update will kill link spam outright by eliminating the signals of inorganic backlinks. Google will selectively pass link equity by topical relevance of linked sites, made possible by semantic analysis. Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated.

Is the end of link spam upon us? Read why we think it’s a good thing that Google is about to unplug its Penguin.




October 2, 2015

Link Auditing and Best Practices for Acquiring Authoritative Links – #SMX Liveblog

link building and auditing feature

In April 2012, Penguin made its first flaps in the Google algorithm. Since that time, the SEO industry has developed stringent best practices around link building, also called link acquisition or link earning, and backlink auditing and SEO penalty removal. This SMX East session starts with timeless methods to attract quality relevant links through content marketing. Then speakers lay out the backlink auditing process and critical tools for link research and removal.

Read the liveblog coverage of Link Auditing & Best Practices for Authoritative Link Building.




July 22, 2015

19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel

Fresh thoughts on link building image

Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a surge of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel, whose advice has been indispensable in the two years since we first were introduced to Google’s Penguin algorithm update.

We’ve harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering:

  • Link building today — its current definition and role
  • Natural vs. unnatural links — staying in Penguin’s good graces
  • Disavow files — tools and techniques for backlink cleanup

Read more




July 20, 2015

Link Building in the Penguin Age: SEOs on Earning, Pruning and Disavowing Links

Link building is a matter of hot debate among search engine optimization analysts because quality links are vital for top rankings while spam links can land a site with a serious search engine penalty. In the age of Penguin, attention must be paid not only to the links themselves but how they are earned. Even asking for links the wrong way can violate webmaster guidelines, according to a Google blog post from earlier this month.

As moderators of last Thursday’s SEO-focused Twitter chat, #SEOchat, we wanted to hear what top SEOs were feeling about the current state of link building, link removal and disavowing links. The debate was lively and at times surprising. Discover all the thought-provoking and controversial points of view!




June 22, 2015

Free SEO Tool Alert! Quick Backlink Snapshot from the Lightweight Link Analysis Report

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In the latest edition of Free SEO Tool Tuesday, we introduce you to the Link Analysis Report, a free SEO tool that provides a quick snapshot of a URL’s backlinks. Use it to discover your site’s backlinks and the inbound links of your competitors. There are 10 free SEO tools that anyone can use without logging in from the Free Tools page of SEOToolSet.com. This blog walks through the simple steps of how to use the free Link Analysis Report and provides four ways to use the data from the tool to sharpen your organic SEO strategy. Learn how to use the Link Analysis Report tool.




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