Video Archives - Bruce Clay, Inc. BlogJanuary 16, 2018
Marketing teams across the board will face receding budgets as the C-suite becomes increasingly unwilling to dole out money without solid proof that it delivers results. As a result, I expect to see a focus on attribution tools and better data reporting as the industry scrambles to connect the dots of customer journeys and justify marketing spend.
Predictions for digital marketing in 2018 are fairly easy to make — at least compared to the last 13 years of annual prediction posts I’ve written. I am sure that most in the SEO industry who follow Google see these trends already progressing. In a nutshell, the hot buttons SEOs know now will stay hot.
Here are my predictions for mobile first, voice search, content, linking, speed, SEO, ecommerce, machine learning, virtual reality and video — to help you be informed to make the right marketing moves this year.
October 1, 2015
The second largest search engine is YouTube, which is where your videos should be placed and properly optimized. This information-rich SMX East session gives you practical tips on how to master video marketing in the YouTube wonderland.
Read the session liveblog to find out more.
February 5, 2014
Video is seeing an eruption of consumer popularity and marketing interest. Sitting atop this volcano is Alyce Currier. For Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals, we tapped Alyce as our go-to expert to help readers ramp up video marketing production. To be honest, it was obvious we were only skimming the surface of Alyce’s video production expertise, so we asked if she’d be so generous to share more tips and resources with us. Read on for:
- 3 tips to get you rolling if you just make the time
- the most common mistake she sees
- an incredibly educational primer on lighting
- her favorite video examples we can take notes from, and more.
December 20, 2013
At Bruce Clay, Inc. we got into the spirit of the season and optimized the lyrics of “The Twelve Days of Christmas.”
In “The Twelve Days of Google Gifts” we present a wish list of things Google would deliver in our SEO dreams. Can anyone out there relate?
Bonus: Santa Clay sighting ahead! Click through to view our SEO Christmas carol holiday music video!
October 3, 2013
Learn how to connect YouTube and Google Analytics, how to optimize videos for universal search & more in this SMX East YouTube optimization session.
Read more of YouTube: Optimization Tips .
October 1, 2013
I’ve got my cookie and it’s go-time for session two in the SMX East 2013 SEO Track. Search Engine Land and Marketing Land Editor In Chief Matt McGee (@mattmcgee) is our moderator. This session is all about Life Beyond Google! How to make connections, drive traffic, and make the big bucks all while taking our heads just an inch or so out of the keester of Google for a minute.
June 4, 2013
Statistics show that 17% of people spend less than four seconds on a website, but they are willing to spend 2.7 minutes watching a video online. Knowing that the average television commercial is 15-30 seconds long, think of what you could do with the attention-span-eternity that is 2.7 minutes of video engagement gold.
Video is powerful.
But if a video plays and no one is there to hear it, does it make a sound?
This post covers in short-form (because I know I’ve only got your attention for four seconds) 10 video SEO tips to help you create content that gets views — from taking into consideration quality and substance, to making sure your videos are seen and indexed by search engines so that they can be seen and shared by humans.
Read more of 10 Video SEO Tips To Improve Rank and User Experience.
July 10, 2012
Matt Cutts and the Webmaster Help team periodically release videos with advice on search engine marketing and proper technical implementation to aid online businesses. In a recent video, Matt responded to a two-part question to explain the proper focus of search engine optimization. He addressed the questions:
- Which ranking signals do SEOs worry about too much?
- What ranking signals should SEOs focus on the most?
Since it’s so important that SEOs remember the objective behind their actions, in a video response Bruce has also tackled the issue of how to approach SEO to see the best marketing and visibility effect.
Read more of SEO Ranking Signals: Finding the Right Focus.
March 28, 2012
The newly appointed prominence of Google Play in the Google nav bar and changes to the YouTube player (see Where to Host Your Video, below) that makes sharing and engagement easier are pretty strong signals of the importance of rich media online.
That we’ve moved SEM Synergy from audio to video demonstrates our own priority to move toward the visual medium.
If your business is planning to invest in video to draw interest and traffic online, consider this checklist for what to do when filming, optimizing and sharing a video intended for online consumption.
November 8, 2010
Some of you might be sick of hearing about the viral video “Bed Intruder Song,” but the other day, I happened to stumble upon Antoine Dodson’s YouTube channel and realized: This guy is kicking butt on capitalizing on his newfound 15 minutes.
It made me stop to think about the potential power of viral videos. YouTube has done its fair share of catapulting people into the limelight. And while I think the formula for staying power is talent, drive and business savvy, there’s a huge potential to monetize your 15 minutes and take it from the Web into other platforms. Let’s take a look at some of the things Antoine did to expand upon his newfound fame.
Read more of Making the Most of Viral Moments