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Case Study

​Cleaning Up Links to Recover Google Traffic & Revenue


After struggling for two years under a Penguin penalty, Groomsmen.com came to Bruce Clay for targeted help to regain its lost Google search traffic.

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Goals of Groomsmen.com

The specialty e-commerce company Groomsmen.com needed to:

  • Recover from Google penalties and be able to rank for relevant terms
  • Start receiving organic traffic from Google again
  • Increase revenue through more sales

Homepage of Groomsmen.com 

How We Helped Groomsmen.com

  1. Diagnosed the problem: ​Our SEO analysts first compared the site’s historic traffic drops to known Penguin update dates and found conclusive evidence of algorithmic hits.
  2. Researched links: ​We compiled Groomsmen's link profile data from several sources and identified more than 3,800 backlinks from 1,001 websites. Analysts then examined each linking domain's trustworthiness and relevance.
  3. ​Carefully pruned undesirable links: Decisions were made to keep 62 percent of the links, send removal requests for 6 percent, have 1 percent nofollowed, and disavow 31 percent of the links at the domain level.

open-quote-mark.jpgOur site was nowhere to be found in Google even for our main keyword 'groomsmen', ​so a friend recommended ​I ask Bruce Clay, Inc. for help. ​BCI's team solved my site's ​Google penalty issues completely and within the short project timeline I asked for, which helped their services fit my budget. I couldn't be happier with the results."  –Soni Keswani, owner


Results for Groomsmen.com

During this focused 3-month penalty assessment and link pruning project​, our team removed low-quality links while preserving valuable links to help Groomsmen.com recover from Penguin.

  • The number of linking domains dropped from 1,001 to 443.
  • Google traffic rose 497 percent within six months, compared to the same period the previous year.
  • Sales increased, with 153 percent ​more transactions and a 513 percent increase in ecommerce revenue from Google.

To explore how you can benefit from Bruce Clay's SEO services, request a conversation or call us today at (866) 517-1900.


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