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Goals of PartsHotlines.com
PartsHotlines.com, a resource for locating used auto parts in salvage yards throughout the U.S. and Canada, found their organic search rankings and traffic slipping due to a number of factors. They asked BCI to help them:
- Stay on Page 1 for main keywords, despite growing competition
- Improve conversion rates for mobile users
- Increase traffic and revenue from organic search
How We Helped PartsHotlines.com
- Cleaned up links: In diagnosing why the site was losing Page 1 rankings, we discovered some bad backlinks had been created at the hands of a former SEO agency. Our analysts removed the low-quality backlinks in several rounds of link pruning.
- Fixed mobile-friendliness: We helped PartsHotlines make their parts results pages responsive for mobile users, a critical issue for sales.
- Optimized the site for money-driving terms: SEO analysts identified additional keyword opportunities for competitive keywords such as “auto salvage yards” and “used part finder.”
- Improved SERP optimization: We implemented structured data markup to take advantage of Google featured snippets. We also strategized location-based pages that could help PartsHotlines.com compete for local and “near me” queries (not yet implemented).
