March 2009 Archives : Bruce Clay Blog
March 31, 2009Beachside SEO Conferences on the Horizon
Photo by garnet2468 via Creative Commons Every once in a while it happens that as soon as a blogger gets back from a conference it’s time to send another blogger off again. But I’ve got to think this week we’re witnessing one of the quickest turnarounds yet. No sooner do I get back from a [...]
March 30, 2009
Tales of The Stand Out Brand
Photo by Jezz via Creative Commons This afternoon I headed over to KFC for lunch. The chicken chain had been on my mind since this morning when I read about the company’s plans to sponsor pothole repairs across the nation. [Mmm, delicious asphalt. --Susan] The city of Chicago may be looking at the opportunity to [...]
March 27, 2009
Friday Recap: Feel Good Edition
Virginia was gone this week at SES New York. She worked her fingers to the bone liveblogging and you can find all the fruits of her labor all summed up here in our SES NY Liveblog Coverage post. Want more sessions than that? All right, if you’re going to be greedy then you should head [...]
March 26, 2009
Don’t Be Afraid of the Dark: Black Hat PPC Tactics
It’s time for my final session at SES New York and the words “black hat” are in the title. I’m thinking there’s some more juice to squeeze out of the conference before the doors close, and I’m here to drink it up. Lisa Barone is across the aisle from me. What are the chances she’ll [...]
Independent SEM/SEOs: Issues & Answers
I’ve moseyed over to the Issues & Answers track. The moderator is David Hoffman, founder of Search Smart Marketing. The speakers are: Patricia Hall, managing partner of Hallmark Capital; Yuval Marcus , counsel at Gottlieb, Rackman & Reisman, P.C.; Heather Rogers-Symon, assistant director of business development, HUB International, Northeast; and Kathleen Fealy, president of KF [...]
News Search SEO: SES New York
Off to the organic track for some news and SEO learning. Our moderator is Mark Jackson, SEW expert and president/CEO of VIZION Interactive. The line up of speakers is: Greg Jarboe, president and co-founder, SEO-PR; Lisa Buyer, president and CEO of The Buyer Group; Dana Todd, CMO of Newsforce; and John Shehata, senior SEO manager [...]
An Update on Social Media Optimization
This session of the Social Media & Blogging track has a power lineup. Our moderator is Kevin Newcomb, managing editor of Search Engine Watch. The speakers are: Liana Evans, director of Internet marketing at KeyRelevance; Dave Snyder, co-founder of Search & Social; Benu Aggarwal, founder and president of Milestone Internet Marketing; Marty Weintraub, president of [...]
Morning Keynote: The Brand Bubble by John Gerzema
Good morning and welcome to day three of SES New York. To launch this final day of a whirlwind conference, we’ll be hearing from John Gerzema, our keynote speaker, Chief Insights Officer of Young & Rubicam Group and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. There’s [...]
March 25, 2009
Dealing With Affiliates: A Roadmap to Success
This Fundamentals track session is moderated by Jeffrey Rohrs, VP of marketing at ExactTarget. Our lovely speakers are Kristopher Jones, president and CEO of Pepperjam; Jeff Ferguson, SES Advisory Board member; Lori Weiman, CEO of The Search Monitor; and Peter Figueredo, CEO of NETexponent. Kris Jones is going to start it off. He says he [...]
Orion Panel: The State of Search – A Maturing Marketplace or Poised for More Growth?
Our moderator is the witty Kevin M. Ryan, the chair of the SES Advisory Board and CMO of WebVisible, Inc. Our speakers for this high-level strategy session are: James Colborn, director of Microsoft advertising at Microsoft; Robert Murray, CEO of iProspect; Steven Kaufman, SVP media director for Digitas; Jon Diorio, group product manager for AdWords [...]
