March 2011 Archives : 5/5 : Bruce Clay Blog
March 8, 2011SMX West 2011: Location Services: The New Local Search?
This session dives into how location services like Foursquare, Google Latitude, Gowalla and mobile apps are changing local search. This should be a great preface to the upcoming keynote this afternoon from Foursquare, which we’ll be covering as well, so stay tuned. I love that we are able to give everyone so much local search love. It’s a great topic.
We actually touched on this topic recently in the blog, check out the post “Checking out Location Check-in Services: Why They’re Good for Business.”
I’m doing hand yoga at the moment while I wait for the session to start.
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SMX West 2011: Up Close with Google Place Pages
It’s after lunch and everyone (hopefully) has a full belly. I thought maybe the fullness of bellies would cause people to lag to the next session, but no way – these people are persistent and this session is packed. I came five minutes before start and had to sit three rows back! Time for more local tactics – ready? OK, let’s go!
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SMX West 2011: Google Instant: 6 Months Later
Session No. 2 coverage and I already feel like I need a gallon of water transfused into my body via IV. The good news is my buddy Tony Adam from MySpace is sitting next to me.
In this session, we’ll take an in-depth look at Google Instant’s impact on search results thus far, with a focus on what marketers need to know to maximize performance in the new world of search results. This is another big panel; fingers don’t fail me now.
Read more from Google Instant: 6 Months Later
SMX West 2011: Local Search Tactics Session
Good morning, SMX! We’re bringing out the big guns aka my 10 nimble fingers to bring you (near) real-time coverage from the trenches of SMX West, here in the heart of Silicon Valley.
In this session, we have a group of panelists (including our very own Bruce Clay) who are talking important factors in local search – things that any business concerned with interacting with local customers should focus on.
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March 4, 2011
Friday Recap: Quality over Quantity Edition
Hello, weekenders! Is it just me or did this week seem kinda crazy? Maybe it’s because my head is spinning from all the details of the upcoming SMX West and liveblogging we’ll be doing next week. Susan is going to hold down the fort and help publish all the liveblog posts I’ll be churning out in San Jose. For those who can’t make it to the conference, stay tuned for inside reporting Tuesday, Wednesday and Thursday of next week.
Read more of Friday Recap: Quality over Quantity Edition.
March 3, 2011
Paid Links: Just Sign on the Dotted Line
It’s been a busy couple of months of spam crackdown. We’ve got journalists from big-time publications like the Wall Street Journal and New York Times trying to expose “evil SEO,” and Google following closely behind, putting out spam fires left and right on sites for really well-known brands.
On top of that, we’ve seen some major algorithm updates to further slash spam from Google’s search results. And, here at Bruce Clay, Inc., we’re finding clients of ours faced with potential partnerships that could end up very badly for them.
So, in this post, we’ll take a look at some of the not-so-obvious spam tactics that are creeping into business agreements, so you can keep your eyes open for partnerships that may compromise your site and your business as a whole.
Read more of Paid Links: Just Sign on the Dotted Line.
March 1, 2011
How SEO Agencies Boost ROI for In-House Marketers
At Bruce Clay, Inc., we’ve seen results with clients who are as committed to in-house SEO success as we are. As an SEO agency, we work to better educate our clients so that it creates a ripple effect within their corporate business structure. Internet marketing and SEO are becoming more and more crucial to businesses in every industry, and we focus on putting the power into the hands of our clients.
One such client is Salem Web Network (SWN). SWN has been a long-term client of ours who experienced incredible results because of their willingness to learn, adapt and implement.
When in-house marketers such as the team at SWN are proactive in understanding the process, are open to taking suggestions from the people who understand SEO, and truly work with agencies as a part of their team and vice versa, everyone succeeds.
Read more of How SEO Agencies Boost ROI for In-House Marketers.
