May 2011 Archives : Bruce Clay Blog
May 27, 2011Friday Recap: Food and Other Things Edition
Since many of us are about to head into a magical place in time called three-day weekend, some of us are probably also going to be eating a lot of food and partaking in beverages of the tasty kind. So, I thought we’d take this Friday recap to talk food and some other things.
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May 26, 2011
Create Social Media Policies or Trust the Community Manager?
As the voice of your company and brand ambassador, how objective should a community manager be, and how carefully crafted must the messages on behalf of your company be across social networks? Is social media objectivity an oxymoron?
These are the questions that were discussed after Susan ran across this Twitter thread between Applebee’s and an unhappy customer.
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May 25, 2011
The Facebook Like Button, Dissected
The Facebook Like button. Not since the invention of the word “like” has “like” had so much impact on the human psyche.
Forget friends — gaining approval by people online via the Like button is the new popularity gauge, leaving those with less likes than others feeling a bit inferior and even lost.
And since Facebook, Bing and trends tell us we all need to be liked, the only cure for our complex is well, more likes.
So, let’s take a look at this crazy Like button phenomenon, its various uses and why you need to be liked to survive in the age of online marketing.
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May 24, 2011
Google Interface Testing – SEO Hot Tub 13th May
Not new news but still interesting, there have been some screenshots circulating around some of our favourite SEO blogs of Google testings some new interface designs. This interface testing seemed to happen around the start of the month and there were a few different designs spotted in the wild. One of the key features across [...]
May 23, 2011
Click Here: Effective PPC with Joe Kerschbaum of Clix Marketing
Co-author of “Pay-Per-Click Search Engine Marketing: An Hour a Day” and client services director for Clix Marketing, Joseph Kerschbaum joins us today as the final interview in our “Conference Mondays” series leading up to SMX Advanced in Seattle.
Today, Joe addresses some common pay per click issues like tips for refining keywords and ad copy, some of the channels outside of Google worth investing in, assessing performance against competitors, new networks worht exploring such as mobile, and the impact (or lack of) endorsement-type buttons on paid ads, such as the Facebook “Like” and Google +1.
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iPhone SEO Applications
Doing SEO on your mobile phone? We decided to analyse every SEO iPhone App we could get our hands on from the App Store and this is what we found. The native SEO iPhone applications currently available definitely don’t provide the full capability of desktop or hosted SEO tool solutions; however that is not necessarily [...]
May 20, 2011
Friday Recap: “Goodbye, Cruel World” Edition
As many of you may know, the end of the world starts this weekend.
Susan tells me she does not plan on coming into work on Monday if she’s left behind.
I probably won’t either, so this could be the last entry in our blog. Now, THAT’S a sad story.
But, we still have a responsibility to create a Friday Recap, so let’s get to it.
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Calculating Impressions
A couple of months back I wrote a post on how to use Microsoft Excel when calculating search engine visibility percentage (SEV%). This is useful for visualising how you rank for your keywords compared to your competitors. The problem with this method of presenting data is that, while it may make perfect sense to SEO [...]
May 19, 2011
Quick Tips: Optimizing a Site for Local Search
If you’re a regular reader of the Bruce Clay Inc. blog, you have probably seen various posts our wonderful writers put together about local optimization as it relates to Google Places and claiming your profile, asking for reviews in Yelp and managing local directory submissions.
Today, I would like to look at local SEO from a different angle, and provide a few tips to help you optimize your website in order to make it more SEO friendly from local search point of view.
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May 18, 2011
Why Social Media will be bigger than Ben-Hur.
Why your business needs social media and SEO. You know a blog post is going to be big when it mentions Ben-Hur. Just like Ben-Hur is to the movie industry and SEO is to online marketing, social media will play a pivotal role in the future and things are only going to get bigger. Over [...]
