June 2011 Archives : 4/4 : Bruce Clay Blog
June 7, 2011Advanced PPC Analytics – SMX Advanced
Have you had enough analytics yet? Of course you haven’t. There’s never enough analytics! Here’s some just for the PPC folks.
Read more from Advanced PPC Analytics
SEO and Competitive Intelligence — SMX Advanced
The view outside this session is incredible. I’m trying not to rub it in right now, but there’s natural light, water, trees and boats. Natural light!
View = good. Internet connection = meh. Let’s hope I can publish this.
This session promises to show us how to implement and profit from a comprehensive competitive intelligence campaign.
Read more of SEO & Competitive Intelligence — SMX Advanced.
The New Periodic Table of SEO — SMX Advanced
Heloooooo, Seattle! Yesterday was like 72 and sunny; today, cloudy and sprinkles. But I still heart you, Seattle. I enjoyed Pike Market with the fish tossing, and seeing the first-ever Starbucks (aka mecca). I keep thinking I’m going to bump into Frasier, but something tells me that’s not going to happen. On to more important things, like the kick-off SEO session at SMX Advanced — let’s do it!
Read more of SMX Advanced: The New Periodic Table of SEO.
Overlooked, Underloved and Unknown Analytics – SMX Advanced
Good morning, my friends. Welcome to the first morning of this super quick but super awesome two day conference that we call SMX Advanced. It’s the fifth anniversary of this conference and my, how it has grown.
It’s gray and just a little bit rainy here in Seattle but inside it’s all good times and sunshine. That’s because we have a fantastic panel about to discuss my eternal nemesis — Analytics.
Includes two exciting Feature Announcements from Google Analytics.
Read more from Overlooked, Underloved and Unknown Analytics
June 3, 2011
Friday Recap: Twittersphere Edition
Some of us enjoyed a short work week this week – aren’t three consecutive days off refreshing?
I’m going to start a petition to get this on the ballot. It’s going to be called the “Save Your Sanity” law.
Who’s with me?
Now, let’s dive into some of this week’s headlines.
Read more of Friday Recap: Twittersphere Edition.
June 2, 2011
Why the Search Marketing Industry Is Like an Exclusive Country Club (and How to Break In)
There’s something lurking behind the scenes of the search marketing industry that you might have noticed: it’s kind of club-ish. And I’m not talking the kind of club with drinks — wait, actually, it is kind of like that (if you’ve been to the conferences, you know what I mean) — I’m talking the kind of club that you need an invitation to get into, like a speakeasy or exclusive country club.
Read more of Why the Search Marketing Industry Is Like an Exclusive Country Club (and How to Break In).
June 1, 2011
Beginners Facebook Metrics for Measuring Engagement
Facebook Insights can be a confusing place for those who haven’t dove into them yet. What to track and how are common questions companies have when trying to measure their return on investment.
According to SEMPO’s State of Search Marketing report for 2011, measuring customer engagement was among the top three metrics companies use to gauge the success of their social media efforts.
So today, we’re going to talk about different metrics that can be used to measure engagement on your Facebook page.
Read more of Beginners Facebook Metrics for Measuring Engagement.
