September 2011 Archives : Bruce Clay Blog
September 29, 2011Social Media and the Open Graph Protocol: Search and Social Hawaii
Christi Olson joins us in this session and is director of marketing at Decide. She is going to talk about social search optimization. What is social search? It has layers and layers: Blended search: Paid search Social media Images News Etc. Real-time search: She is talking about Bing real-time search, and that’s it’s in beta. [...]
Moving SEO Forward: Search and Social Hawaii
Last day of Search and Social – boohoo. I feel like I just got here! This session welcomes Mike Valentine (@RealitySEO) from Reality SEO talking moving SEO forward. He is a former MySpacer and Demand Media staffer as well as SEO consultant He’s going to talk about implementing SEO in client companies, the challenges and [...]
September 28, 2011
It’s All a Big Game — Search and Social Hawaii
Evan Fishkin (@eFishkin) is from SlingshotSEO says he’s going to open up today’s last session at Search and Social with a joke: “That’s my father” [points to his father, Scott. They both smirk]. He is talking game mechanics today — why people want to participate in games and how marketers can get in on the opportunities [...]
From Links to Votes: Search and Social Hawaii
Ian Lurie (@PortentInt), founder of Portent Interactive in Seattle is up in this session. He is going to be talking about social media and votes and signals for ranking. For more, check out Ian’s presentation slides. He starts with a story. Clients call you up and tell you that you’re a genius because of fantastic rankings [...]
Keynote: SEOs Get Social with Bruce Clay — Search and Social Hawaii
Welcome to Day 2 of the Search and Social conference in Hawaii. Yesterday, we did an inner tubing event through an old sugar cane plantation’s water ducts. It was very cool. Today, Bruce is going to talk about the convergence of social and search. He starts with a video called Social Media Revolution 3: Until [...]
September 27, 2011
Triggering Rich Snippets from rel=”author” attributes.
Although rankings are important for SEO, once you have them, persuading more visitors to click through to the website is the next step towards the ultimate end goal of increased sales/conversions. One of the ways that you can improve the click through rate from the search engine results pages (SERPs) is to attract attention and [...]
Meet the new SEOs – Welcome to BCA
Hello everyone! Last week has been pretty HUGE for the Bruce Clay Australia family as three very cool people have joined the team… Holly Jeremy Adam To get to know them better, we asked them 4 questions about their background and their passion for SEO. They were very keen to share a little bit of [...]
Building Communities: Search and Social Hawaii
This session welcomes L.P. Neenz Faleafine (@Neenz) talking building community. Let’s get right to it. Step 1 with clients: Do an assessment of the client, interview end user, find out what they want, research the brand, don’t assume what you want is what the users want. This is very important if you’re a consultant. A [...]
Socially Satisfied: Search and Social Hawaii
Becky Carroll, @bcarroll7, founder of Petra Consulting and author of, “The Hidden Power of Your Customer“ hosts this session. This talk is about social media and employees [she says the name of the session is misleading]. What she is going to talk about applies to bigger companies but the small company should consider this. According to research, 87 [...]
Socially Analyzing: Search and Social Hawaii
Aloha! I’m totally amped up on amazing Hawaiian coffee, so I’m ready for lighting-fast typing. Dennis Yu, on Twitter @DennisYu, talks about how to effectively report social media efforts. He has just informed us that there is no PowerPoint for this presentation. He is showing us a Facebook page for Lane Bryant, a client of [...]
