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2011 - Page 2 of 36 - Bruce Clay, Inc. Blog

December 12, 2011

How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics


Audience: In-house marketers
Estimated reading time: 5 minutes

Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.

This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”

First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.

Read more of How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics.

December 7, 2011

What Cults and Brands Have in Common: Devoted Followers

Excerpt from The Culting of Brands by Douglas Atkin

Audience: SMB owners and Internet marketers
Estimated reading time: 2 minutes

Call me superficial, but I notice brands. One that’s made its way onto my Christmas wishlist this year is yoga wear Lululemon Athletica. Behind the funny name are stylish cuts and flattering fits adorning all the ladies at the gym.

Yeah, I caved to the peer pressure and bought a couple $50 tank tops whose main role will be to soak up my sweat, but I’ve got no regrets. That little logo transfers to me a status of cool, self-aware and dedicated to self-improvement. It’s usually illegal to buy that kind of sexy.

Still, I realize I’ve fallen for fancy branding magic. So when a Quora thread on why Lululemon is so popular popped up, I wanted to know. What mind tricks are happening that Lululemon’s signature silver omega sign is becoming as popular as the swoosh in some athletes’ circles?

Read more of What Cults and Brands Have in Common.

December 6, 2011

What Internet Marketing Can Teach Us About Interpersonal Communication

One to One (or a defined many) communication

Audience: Web marketers
Estimated reading time: 5 minutes

Nobody knows how to communicate to a business’ customers better than Internet marketers (backed by the wisdom of the business owner, of course). Our job is to listen to and anticipate what people want, and then deliver it to them.

Web marketing teaches us many lessons in communications — how to listen, how to speak, how to understand needs and react accordingly. Think about all the things we as professionals can learn from this craft and apply to our interpersonal communications. Let’s explore …

Read more of What Internet Marketing Can Teach Us about Interpersonal Communication.

December 5, 2011

Last Minute Marketing for the Holiday Season

future of online holiday shopping

Audience: DIY marketers at small and medium-sized B2C businesses
Estimated reading time: 4 minutes

I’ve got good news and bad news.

I’m four chocolates into my Advent calendar. Yum!

I’ve got four fewer days to shop for holiday presents. Yikes!

For businesses that means 20 days left to draw in customers and beef up the 2011 bottom line. If you want to attract sales over the next few week, think about these fascinating facts from an infographic on the Future of Online Holiday Shopping (based on 2010 trends)…

Read more of Last Minute Marketing for the Holiday Season.

December 2, 2011

Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!

Read the SEO Newsletter

Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?

All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue. Don’t miss the tips for this months trends in Web marketing plus foundational concepts in our SEO Newsletter this month.

Read more of Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!.

December 1, 2011

The Video and Multimedia Future of SEM Synergy

SEM Synergy

An industry idol of mine, Marty Weintraub, once told me that to get your career to really take off in the Digital marketing industry you have to give yourself to the community. Abundantly and selflessly, with no limits and with nothing expected in return.

The SEM Synergy podcast was born in this spirit in the spring of 2008. It was Bruce’s hope that he could contribute to the community a platform for impassioned debate, critical analysis, in-depth news reporting and hands-on tactical advice.

The nearly 150 episodes of SEM Synergy have been the product of a project driven by a few simple forces: Bruce and the team of SEOs, marketers, programmers and designers love what we do, enjoy talking about what we love, find it endlessly rewarding to take part in the lively industry-wide conversations, and feel encouraged by positive feedback from those who listen to the show.

Read more of The Video and Multimedia Future of SEM Synergy.

November 29, 2011

How Did You Boost In-House Marketing This Year? A 2011 Recap on Tactics

Arrows Pointers Up Right

Audience: In-house marketers
Estimated reading time: 5 minutes

Back in January of this year, I wrote a post on 3 ways to boost in-house Digital marketing in 2011. Since then, many of us have poured blood, sweat and tears into our Web marketing, and have a lot to show for it. Still, ensuring in-house Web marketing keeps its momentum is no easy task.

Since we’re rounding the end of the year, I thought we’d revisit that two-part post I wrote in January 2011, recap some of the information we offered (you can do a little mental checklist of what you’ve done so far this year), and add some additional resources to reference from our blog posts over the year, in case you still need some fresh ideas.

Read more of How Did You Boost In-House Marketing This Year? A 2011 Recap on Tactics.

November 23, 2011

There’s No Such Thing as “Gray Hat” SEO

grey hat right side

If you’ve been in the SEO field more than five minutes, you’ve likely become familiar with the informal “Black Hat”/”White Hat” classification system for SEO techniques. White Hat methods involve creating useful, original methodologies and content for humans, and then presenting that content so that search engines can find it and show it to whoever’s looking for it. Black Hat techniques involve deceiving users and search engines in order to achieve rankings without providing long-term value and potentially causing the client harm.

Then there’s a third category of techniques that don’t fall easily into either the “white” or “black” category. They seem to exist at the borderline between the two, an ethical gray area, so they’re referred to as “Gray Hat.” The problem with Gray Hat techniques, however, is that they don’t exist.

Read more of There’s No Such Thing as “Gray Hat” SEO.

November 21, 2011

Bruce Clay Europe Publishes Search Marketing Book

Bruce Clay Europe Search Marketing Book

Bruce Clay Europe’s managing director Ale Agostini recently co-authored a brand new book for the European business community with Bruce Clay on holistic Web marketing called, “Trovare clienti con Google,” or in English, “Finding Customers with Google.”

Published last month and available on Amazon, the book is nearly 200 pages of fresh, tactical search marketing methodologies, trends and tips. I caught up with Ale over the weekend to get the deets on the book, what people will learn and why it’s the perfect time for the European business community to embrace self-education in Web marketing.

Read more of Bruce Clay Europe Publishes Search Marketing Book.

November 16, 2011

The Endurance Contest: Tips to Maximize Social Media Staying Power

Fear and Loathing in Las Vegas

If the name of the social media marketing game is to reach as many people as possible in a number of communities, then the strategy must include maximizing the longevity of that content before it is forgotten and relegated to the past. To say that things move fast and people and brands share a lot […]

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